Want to enjoy your Korea trip on a budget? With the BE LOCAL campaign, you can get up to 20% cashback (up to 5,000 KRW) when paying with NAVER Pay at participating stores.
What is BE LOCAL?
BE LOCAL is a discount campaign for foreign tourists jointly organized by Korea Tourism Organization and NAVER Map. You can receive cashback benefits when making payments at designated stores during the campaign period.
Key Campaign Information
- Campaign Period: September 17, 2025 ~ December 15, 2025
- Cashback: Up to 20% (maximum 5,000 KRW)
- Note: Discount benefits may end early without prior notice
- Official Website: VISIT KOREA (Korea Tourism Organization)
How to Get Benefits: Simple 3 Steps
STEP 0: Download NAVER MAP App
First, install the essential Korean travel map app NAVER MAP on your smartphone. Both iPhone and Android are supported.
STEP 1: Find BE LOCAL Spots
Click the 'BE LOCAL' banner on NAVER MAP to instantly check discount-eligible stores near your current location.
STEP 2: Pay with NAVER Pay
When paying at stores, use NAVER Pay QR payment. Cashback will be automatically credited after payment completion.
BE LOCAL Recommended Usage Tips
- Food exploration combined with this offer provides great savings on dining costs
- Shopping also gets cashback if it's at participating stores!
- NAMANE Card for transportation savings and BE LOCAL for dining and shopping savings make for an even more budget-friendly trip
If you want to save more on your Korea travel expenses, check out our Budget Korea Travel Guide. Also check out NAMANE Card benefits: NAMANE Benefits Guide.
Frequently Asked Questions (FAQ)
Q. Do I need a Korean bank account to receive cashback?
No. Foreigners can also receive cashback by registering their overseas card in the NAVER Pay app.
Q. What is the maximum cashback amount?
You can receive up to 5,000 KRW cashback per transaction. Since 20% of the payment amount is applied, you can get maximum benefits when paying 25,000 KRW or more.
Q. Where can I check BE LOCAL participating stores?
You can check the list of participating stores near your current location by clicking the 'BE LOCAL' banner in the NAVER MAP app.
※ Campaign details may change. Please check the VISIT KOREA official website for the latest information.
