Dubai Jjonku Guide: The Trending Dessert in Korea

Dubai Sticky Rice Cake Cookie (Dujjeon-ku) Complete Guide — Seoul Popular Bakeries, Convenience Store Versions, Purchasing Tips, and Trend Overview.

Dubai Jjonku Guide: The Trending Dessert in Korea

Dujjeomku (Dubai sticky rice cake cookie) is a fusion dessert that combines the pistachio filling of Dubai chocolate with the chewy texture of Korean-style sticky rice cake, and it's sweeping Korean SNS trends. It features multi-layered flavors that are crispy, chewy, nutty, and sweet.

Dubai sticky rice cake cookie is a fusion dessert that combines the following elements:

  • Dubai chocolate's signature pistachio + kadayif filling
  • Korean-style chewy sticky rice cake (mochi) texture
  • Cookie or pastry base

Where to try Dujjeomku in Seoul

Jeonbuk Bakery

The first shop to gain word-of-mouth popularity for Dujjeomku. Located in Seongsu-dong, you should expect long lines on weekends. The 'Pistachio Sticky Rice Cake Cookie' has a perfect balance of sweetness and nuttiness.

Teddy Bear Bakery

Famous for its generous pistachio filling and extra chewy sticky rice cake layer. Has multiple locations throughout Seoul.

Convenience store versions

Major convenience store chains like CU, GS25, and 7-Eleven have also released their own Dubai sticky rice cake cookies. Priced around 3,000-4,000 won, they're affordable and easily accessible.

Department store bakeries

Lotte, Hyundai, Shinsegae department stores' basement food courts offer premium versions from popular bakeries.

Buying tips

  • Weekday morning visits have the highest purchase success rate
  • Popular shops announce daily stock and opening times on Instagram
  • Check delivery apps like Baemin, but competition is fierce due to high demand
  • Convenience store versions are easiest to find — not as fancy but still delicious

Evolution of the trend

What started as an imitation of Dubai chocolate has now evolved into Korea's unique original dessert:

  • Injeolmi flavor (soybean powder)
  • Black sesame filling version
  • Green tea sticky rice cake version
  • Seasonal fruit (strawberry, tangerine) editions

Notes for travelers

  • Freshly made ones taste best and are unsuitable as take-home souvenirs
  • For taking home, convenience store packaged versions last longer
  • Allergy warning: Contains nuts (pistachio), wheat flour, and rice flour

NAMANE Card for convenient dessert tours

NAMANE Card makes exploring Seoul's trendy dessert hotspots easy. It's an all-in-one card that handles both transportation and payments. View benefits | Korea travel budget guide

Dujjeomku FAQ — Frequently asked questions

Q. How much does Dujjeomku cost?

Bakery versions cost around 4,000-8,000 won each, convenience store versions are about 3,000-4,000 won. Department store premium versions can cost over 10,000 won.

Q. Can I take Dujjeomku as a souvenir?

Freshly made bakery versions are recommended for same-day consumption, while convenience store packaged versions are more suitable as souvenirs. However, when stored at room temperature, consumption within 1-2 days is recommended.

Q. How can I get Dujjeomku without waiting in line?

Visiting right after opening on weekday mornings gives you a high chance of purchasing without waiting. Alternatively, trying the versions available anytime at convenience stores (CU, GS25, 7-Eleven) is also a good option.

한국 여행과 K-POP을 사랑하는 사람들을 위한 가이드.

Stories about Korean travel, K-POP, and life in Seoul.

韓国旅行、K-POP、ソウルのライフスタイルにまつわる物語。

关于韩国旅行、K-POP 与首尔生活的故事。