Hanbok: Rental Costs, Hip-Hanbok Trends & Cultural Meaning

Hanbok: Over 600 Years of Korean Cultural Heritage

Hanbok (한복) is Korea's traditional garment with a continuous history stretching back more than 600 years to the Joseon Dynasty. The garment is built around a small number of core components: the short jeogori jacket worn over a full-volume chima skirt for women, and the same jeogori paired with wide, billowing baji trousers for men. Its defining visual language — sweeping silhouette, vivid mineral-derived colors, and fabrics that hang free from the body rather than following its contours — made it immediately identifiable across East Asia and continues to distinguish it sharply from Chinese hanfu's full-length, body-contouring robes. That silhouette was not merely aesthetic; it reflected Confucian ideals of modest proportion and seasonal practicality central to Joseon social life. Today, hanbok functions simultaneously as living cultural heritage, a soft-power ambassador for Korea on the global stage, and the structural foundation for a rapidly growing modern streetwear movement. Understanding its origins, construction, and cultural logic is the starting point for appreciating why it continues to matter in 2026.

Quick Answer: Hanbok is Korea's traditional garment rooted in the Joseon Dynasty, worn continuously for over 600 years. It features a short jeogori jacket, a wide-volume chima skirt (women), and baji trousers (men). In 2026, Seoul rentals start at ₩15,000 (~$11 USD) for four hours, and the modern hanbok market is valued at ₩150 billion (~$112 million USD) annually.

The Joseon Dynasty (1392–1897) is where hanbok's recognizable form was consolidated. Court dress was governed by strict sumptuary laws regulating color by social rank: deep crimson and embroidered silk for royalty, muted ramie linen for commoners. Across classes, however, the structural silhouette remained consistent — a jacket ending at or above the waist, tied with a decorative goreum ribbon, worn over voluminous lower garments that created a bell-like outline. This geometry was intentional: wide lower volume signaled dignity and composure, while the short upper jacket defined the torso without the body-following tailoring characteristic of both hanfu and the Japanese kimono. Over five centuries, regional and generational variations accumulated, but the core grammar never shifted fundamentally.

Visually, the contrast between hanbok and Chinese hanfu is substantial and frequently misunderstood — a distinction that has become culturally and politically charged in recent years. Hanfu typically features full-length robes with crossover collars and straight vertical lines that track the body's natural contours. Hanbok's wide, tent-shaped skirt and cropped jacket reflect an entirely different geometric logic with no direct Chinese equivalent. This matters beyond academic curiosity: conflating the two has fueled recurring cultural identity disputes on global e-commerce platforms, examined in the final section of this article.

As a soft-power instrument, hanbok now reaches well beyond the Korean peninsula. The government has systematically deployed it at state ceremonies, diplomatic events, and international cultural festivals. The garment appears throughout Korean Wave content — dramas, music videos, idol airport fashion — reaching consumers in 62 countries. A 2025 survey by the Korea Tourism Organization found that 92% of Korean respondents felt proud when foreign tourists wore hanbok — a figure that illustrates how deeply the garment is tied to national identity and helps explain why disputes over its origins generate acute public reaction.

"When foreign visitors wear hanbok with genuine respect for its cultural significance, it creates a real moment of cross-cultural connection — they are not simply wearing a costume, they are participating in a living tradition that has defined Korean identity for centuries," — Korea Tourism Organization, cultural engagement report cited by Let's Seoul, 2026.

The arc from ceremonial wear to street fashion has accelerated significantly since the mid-2010s. The hip-hanbok movement — covered in depth below — is the most visible expression of this evolution: designers are stripping the garment back to its silhouette logic and reconstructing it in technical fabrics, gender-neutral cuts, and graphic prints rooted in Hangul typography. What began as niche output from Seoul designer studios has grown into a measurable global market segment, anchored by K-pop's international reach and sustained by a tourism economy that puts the garment directly into the hands of millions of international visitors each year.

Hanbok Tourism in Seoul: The Free Entry Incentive Explained

Korea's Cultural Heritage Administration introduced a free-admission policy for hanbok wearers at five major Seoul historic sites in 2013. The five covered sites are Gyeongbokgung Palace (standard admission ₩3,000), Changdeokgung Palace (₩3,000), Changgyeonggung Palace (₩1,000), Deoksugung Palace (₩1,000), and Jongmyo Shrine (₩1,000). For a visitor touring all five in one day, the combined saving of ₩9,000 (~$6.50 USD) on top of the cost of the rental itself makes the economics genuinely attractive rather than merely symbolic. The policy directly catalyzed Seoul's current hanbok rental economy, seeding more than 30 shops near Gyeongbokgung Station alone and at least 10 additional operators in Insadong. Advance booking is strongly recommended for weekends, public holidays, April cherry blossom season, and October–November autumn foliage season, when popular shops can reach capacity before midday.

Two caveats apply that matter for itinerary planning. First, Changdeokgung's famous Secret Garden — the historic landscape garden attached to the rear of the palace — operates on a separate ticketing system and charges an additional ₩5,000 even for hanbok wearers. Entry requires advance booking via the Changdeokgung website, and timed-entry slots fill quickly on weekends. Second, Gyeongbokgung Palace is closed every Tuesday — or the following Wednesday when Tuesday falls on a public holiday. Visitors scheduling a weekday rental specifically around Gyeongbokgung must verify the day before confirming their booking.

According to FTN News, tourist hanbok rentals have surged year-over-year, with the Gyeongbokgung cluster now exceeding 30 shops and Insadong hosting more than 10 operators. Each cluster serves a distinct visitor profile: the Gyeongbokgung area suits those focused on palace visits and traditional architecture photography; Insadong's slower neighborhood pace appeals to visitors pairing hanbok with gallery stops, traditional teahouses, and craft shops; and the retro alleyways of Ikseon-dong draw younger visitors seeking contemporary urban backdrops rather than palace gates.

Booking through aggregator platforms like Creatrip or Klook typically unlocks discounts of around 20% alongside complimentary hairstyling packages — a meaningful saving, given that hairstyling added at the counter without pre-booking typically costs ₩5,000–₩15,000 separately. Both platforms support date-specific reservation, which is the most reliable way to guarantee a preferred time slot during high-demand periods.

📍 Gyeongbokgung Palace — View on Google Maps

📍 Changdeokgung Palace — View on Google Maps

📍 Changgyeonggung Palace — View on Google Maps

📍 Deoksugung Palace — View on Google Maps

📍 Jongmyo Shrine — View on Google Maps

Where to Rent Hanbok in Seoul: Districts, Shops & How It Works

Seoul's hanbok rental market is organized into four distinct geographic clusters, each with a different character and visitor profile. The densest cluster sits immediately outside Gyeongbokgung Station (Lines 3 and 5, Exits 3 and 4), where more than 30 shops compete for foot traffic from the palace and surrounding historic sites. Insadong, Seoul's traditional arts district roughly 15 minutes east on foot, houses over 10 additional operators whose quieter pace suits visitors combining hanbok with gallery visits and teahouse stops. The retro alleyways of Ikseon-dong — a five-minute walk from Insadong — have become a photographic backdrop particularly popular with younger visitors seeking an urban aesthetic rather than palace architecture. Further south, Myeongdong and Samcheong-dong each host specialist operators catering to visitors who want studio photography support alongside their rental. Understanding which cluster fits your itinerary before booking avoids the practical error of renting in Myeongdong and then traveling 40 minutes to Gyeongbokgung by subway while wearing hanbok.

Hanboknam | Gyeongbokgung Station

Hanboknam is the flagship operator in the Gyeongbokgung cluster. Located one minute from Exit 4 of Gyeongbokgung Station, it holds a stock of over 1,000 sets spanning sizes XS to XXL, including children's hanbok from age 1. Multilingual staff cover Korean, English, and Chinese, substantially reducing friction for non-Korean-speaking visitors. Free locker storage is included with every rental, and hairstyling packages are available at the counter or at a discount with Creatrip pre-booking. The shop operates 9 AM–7 PM daily, with the exception of Tuesdays — which aligns with Gyeongbokgung's own closure schedule, making both easy to plan around in a single booking. Walk-ins are generally possible on weekdays in low season; advance booking is the reliable option for weekends and April–November peak periods.

📍 133-5 Sajik-ro, Jongno District, Seoul
🕒 Daily 9:00 AM – 7:00 PM
⭐ 4.8 (4,993 reviews)
📞 010-6485-8507
🔗 View on Google Maps

Studio KJD | Samcheong-dong

Studio KJD operates in Samcheong-dong, north of Gyeongbokgung, offering 4-hour rentals bundled with professional photography support. The location suits visitors who want a guided photography experience in the neighborhood's historic lanes rather than a self-directed palace visit. Samcheong-dong's mix of contemporary galleries and traditional architecture provides varied backdrops within a short walking radius — an advantage for visitors whose primary goal is photographs rather than site entry.

📍 33 Bukchon-ro 5ga-gil, Jongno District, Seoul
🕒 Daily 9:00 AM – 9:00 PM
⭐ 4.7 (505 reviews)
📞 010-5348-0451
🔗 View on Google Maps

Lumi Space | Myeongdong

Lumi Space, located two minutes from Myeongdong Station Exit 8, stocks more than 350 costumes, including K-drama-inspired styles not commonly found at palace-area shops. The K-drama category is popular with visitors who follow specific series and want to recreate recognizable on-screen looks. Lumi Space's Myeongdong location also makes it convenient for visitors staying in that area who want to combine hanbok with shopping and street food — though the distance to Gyeongbokgung should factor into any itinerary planning.

📍 South Korea, Incheon, Seo-gu, Gaseok-ro, 30 광양프론티어밸리 3차 413호
🕒 Monday–Friday 9:00 AM – 6:00 PM / Saturday–Sunday Closed
📞 032-282-4470
🔗 View on Google Maps

The practical process at any rental shop follows the same general structure: browse garments from displayed stock or a look-book, change in a private fitting room, return to the counter for collar and sash adjustments from staff, optionally add hairstyling, and collect a locker key and return-time receipt. Most shops hold either a ₩50,000 cash deposit or a passport as security — both returned in full at the end of the rental. Reviews aggregated on TripAdvisor consistently highlight the straightforward process and the high cultural value-to-cost ratio relative to comparable activities in Seoul.

Hanbok Rental Costs in 2026: What You Actually Pay

Hanbok rental pricing in 2026 follows a consistent structure across Seoul's major shops, with clear tiers based on rental duration, day of week, and season. A standard 4-hour weekday rental runs ₩15,000–₩25,000 (~$11–$18 USD), making it one of the most cost-effective cultural activities available in Seoul. Full-day (24-hour) rentals — which allow visitors to keep the hanbok overnight and return it the following morning — are priced at ₩20,000–₩35,000 (~$15–$26 USD). Weekend and peak-season surcharges add ₩5,000–₩10,000 above these base rates. The deposit standard is ₩50,000 in cash or a passport, held as security and returned in full at the end of the rental. The majority of large operators include free locker storage, and hairstyling packages — optional but widely taken up — are available at the counter or at a discount through pre-booked platform deals via Creatrip.

Peak pricing applies most acutely in April (cherry blossom season) and October–November (autumn foliage), when the palace grounds are most photogenic and visitor numbers spike. During these windows, booking 2–3 weeks in advance via Creatrip or Klook is effectively necessary rather than merely advisable — surcharges apply and walk-in capacity can be exhausted by late morning at popular shops. Conversely, winter months (December–February) offer the lowest demand and easiest walk-in availability, with surcharges rarely applied. The visual contrast of hanbok against snow-dusted palace grounds has its own appeal, and rental shops in those months are considerably less crowded than in spring or autumn.

For budget-focused visitors, the optimal strategy combines a weekday late-morning slot (after the opening rush), platform pre-booking for the ~20% discount, and a 4-hour rental timed to cover two or three of the five free-admission sites before the return deadline. The economics work out favorably: a ₩15,000 weekday rental plus ₩9,000 saved on admission across five sites effectively makes the cultural experience nearly cost-neutral compared to paying standard admission fees without hanbok.

Hip-Hanbok: The 2026 Modern Streetwear Trend

Hip-hanbok refers to a design movement that preserves hanbok's core silhouette logic while rebuilding it with contemporary materials, gender-neutral cuts, and graphic visual vocabularies. In 2026, three design directions dominate the movement. The first is technical fabrication: traditional jeogori silhouettes constructed from Gore-Tex, moisture-wicking mesh, and athletic materials that make the garment viable for daily urban wear across Seoul's four distinct seasons. The second is gender neutrality: historically gendered pieces — particularly the male overcoat (durumagi) — reimagined as unisex trench coats and outerwear that dissolve the binary structure of traditional hanbok construction. The third is graphic print language: geometric patterns and Hangul typography replacing or supplementing traditional floral embroidery, producing garments that read as distinctly contemporary while retaining an immediately recognizable Korean visual identity. Together, these three threads define hip-hanbok's current aesthetic position: Korean in origin, global in market, streetwear in everyday application.

The most visible street combination in Hongdae and Gangnam during 2026 is a cropped jeogori jacket worn over high-waisted denim jeans with chunky sneakers. This outfit requires no specialized knowledge to assemble — the jeogori functions as a statement piece within a conventional streetwear wardrobe. That accessibility is precisely what has driven the segment's growth. Leading brands in the space include Leesle, Danha, and Teterot Salon, each of which reports that 40% of current sales originate from international buyers. All three ship internationally, and their products surface readily through social search given the frequency with which K-pop idols are associated with their designs.

"The modern hanbok buyer in 2026 is not looking for a costume — they want a garment that signals Korean cultural literacy while fitting into their existing wardrobe. The crop jeogori has effectively become a global fashion item," — Modern hanbok brand representative, as cited in Korea Experience's 2026 industry analysis.

Purchase pricing reflects the segment's positioning between accessible and premium. Quality modern jeogori jackets retail at ₩100,000–₩180,000 (~$75–$135 USD). Premium streetwear pieces — limited drops with specialty fabrics or collaboration branding — exceed ₩200,000. Traditional custom silk hanbok, which sits outside the hip-hanbok movement but remains available from heritage ateliers, starts at approximately ₩350,000 (~$260 USD) with a 2–3 week tailoring timeline. The gap between rental (₩15,000–₩25,000 for a 4-hour experience) and purchase (₩100,000+ for a single jacket) defines two structurally different consumer behaviors: tourism-driven rental versus fandom- and fashion-driven purchase, with relatively little crossover between the two groups.

The movement's geographic epicenter in Seoul is Hongdae, where the concentration of indie fashion boutiques and the proximity to a major university and live music scene create conditions suited to experimentation. Gangnam's luxury retail corridor has also adopted hip-hanbok into its offering, with several concept stores stocking Leesle and Danha alongside international streetwear brands. For international buyers, all three leading brands maintain English-language online storefronts accessible independently of a Seoul visit, a structural shift from even five years ago when online international purchasing was the exception rather than the norm.

K-Pop Idols and Hanbok's Global Market Surge

K-pop idols have become the most effective distribution channel modern hanbok has ever accessed. When idols wear modernized hanbok in music videos, at award ceremonies, or in the genre of candid airport departure photography, it generates immediate, measurable spikes in international search intent and brand traffic. The mechanism is a closed loop: an MV appearance or airport clip is captured and circulated across social platforms, accumulates views in non-Korean-language markets, triggers brand searches, and converts to direct international purchases — a pattern that has proved repeatable across multiple groups and multiple market cycles. By 2026, the daily and modern hanbok market reached ₩150 billion (~$112 million USD) annually, representing 200% growth from 2020 levels, with exports expanding 35% year-over-year to buyers in 62 countries. International demand now represents 40% of revenue at leading brands including Leesle, Danha, and Teterot Salon — a structural shift, not a temporary trend.

A watershed moment came around 2020 when BLACKPINK performed in modernized hanbok on US television, exposing the garment to a mainstream Western audience with limited prior exposure to Korean traditional dress. The performance generated significant social media discussion and drove measurable traffic to Korean fashion brands that had previously operated almost entirely within domestic sales channels. Subsequent idol hanbok appearances — across groups and across multiple years — normalized the garment's visual vocabulary for international audiences, shifting its global perception from "Korean historical costume" to "recognizable contemporary fashion category."

Korea Tourism Organization data cited by Let's Seoul confirms that 92% of Korean respondents in a 2025 cultural engagement survey felt proud seeing foreign tourists wearing hanbok. This popular sentiment aligns directly with government policy: the Cultural Heritage Administration's free-entry incentive, now in its thirteenth year, was explicitly designed to seed the kind of international cultural engagement that K-pop has since turbocharged at a scale no government campaign could have anticipated. The convergence of heritage policy, idol influence, and brand investment has produced a hanbok market with genuine global scale — and growth trajectories that show no sign of plateauing through the remainder of the decade.

The Hanfu Controversy: Hanbok's Cultural Identity Under Debate

An ongoing dispute over hanbok's cultural origins intensified through 2025 and into 2026, driven by a series of specific documented incidents on global digital platforms. In October 2025, ahead of the Chuseok national holiday, Chinese online sellers listed hanfu garments — Chinese traditional attire — as "hanbok" on Korean e-commerce platforms, drawing criticism from cultural advocates and formal complaints from Korean academics. In December 2025, Korean-American academic Seo Kyung-duk of Sungshin Women's University discovered Amazon listings selling hanfu while explicitly labeling the products as "hanbok" and formally requested Amazon correct the mislabeling. Earlier in 2025, China's Baidu encyclopedia had described hanbok as a "Joseonjok costume" — a reference to ethnic Koreans in China — rather than as Korean cultural heritage, prompting official protest from Seoul.

The core visual and historical distinction between the two garments is clear to anyone examining them directly. Hanbok's defining feature is its wide, bell-shaped chima skirt that stands away from the body, paired with a short jeogori jacket — a geometry that creates volume through the lower body while keeping the upper body relatively fitted. Hanfu features full-length flowing robes with crossover collars and straight vertical lines that follow the body's natural contours — a fundamentally different silhouette logic rooted in Han Chinese dynastic dress codes. Historians acknowledge that hanbok absorbed some aesthetic influences from Ming Dynasty China during the Joseon period, but the garment evolved over centuries into a distinctly Korean form with no direct Chinese structural equivalent.

"Mislabeling Chinese traditional garments as hanbok on international commercial platforms is not a matter of cultural confusion — it is a form of misrepresentation that requires platform-level accountability to correct. Korean cultural heritage cannot be redefined by commercial convenience," — Professor Seo Kyung-duk, Sungshin Women's University, as reported by Korea Herald, December 2025.

The controversy has been amplified internationally by K-pop fandoms, whose cross-platform reach has carried the debate well beyond Korean domestic discourse. Coordinated social media campaigns targeting Korean actresses who posted hanbok photos generated a Reddit thread accumulating 1,482 upvotes and 370 comments — reflecting significant community concern over cultural representation in global digital spaces. The Korea Economic Institute's analysis of the dispute notes that the pattern of misrepresentation on major platforms is systematic enough to require platform-level intervention, extending beyond what individual content creators or academics can address through formal requests alone.

For visitors experiencing hanbok in Seoul, understanding the distinction has practical value beyond its geopolitical dimension. When visitors share photos and content online, accurate identification and labeling contributes constructively to the cultural record and helps counter the misrepresentation that has sustained this controversy. The Korea Times coverage of the pre-Chuseok incident also noted that the rental experience itself — dressing in authentic hanbok, visiting Korean historic sites, and engaging with the garment's context — is precisely the kind of first-person cultural engagement that grounds understanding in something more durable than a social media clip.

Frequently Asked Questions

What is the difference between hanbok and hanfu?

Hanbok is Korea's traditional garment with over 600 years of continuous history rooted in the Joseon Dynasty. Its defining features are a short jeogori jacket, a wide-volume bell-shaped chima skirt (women), and wide baji trousers (men), characterized by vivid colors and fabrics that stand away from the body rather than following its contours. Hanfu is Chinese traditional dress: full-length flowing robes with crossover collars and straight vertical lines that follow the body's natural shape — a fundamentally different aesthetic and structural logic with distinct historical origins. Despite recurring mislabeling incidents on global e-commerce platforms — including Amazon listings in December 2025 and Korean platform listings ahead of Chuseok the same year — the two garments are not visually similar and do not share the same national or design heritage. Korean academic Seo Kyung-duk of Sungshin Women's University formally requested Amazon's correction of mislabeled listings, drawing significant coverage in Korean and international media.

How much does it cost to rent hanbok in Seoul in 2026?

A standard 4-hour weekday hanbok rental in Seoul costs ₩15,000–₩25,000 (~$11–$18 USD). Full-day (24-hour) rentals run ₩20,000–₩35,000 (~$15–$26 USD). Weekend and peak-season surcharges — which apply most acutely in April (cherry blossom season) and October–November (autumn foliage) — add ₩5,000–₩10,000 above these base rates. A deposit of ₩50,000 in cash, or your passport, is required and returned in full at the end of the rental. Pre-booking via Creatrip or Klook typically unlocks a discount of approximately 20% and often includes complimentary hairstyling. Hairstyling booked at the counter without a pre-booking discount typically costs ₩5,000–₩15,000 additionally. Most large operators include free locker storage with every rental.

Can you enter Seoul's historic sites for free when wearing hanbok?

Yes. Since 2013, Korea's Cultural Heritage Administration has granted free admission to hanbok wearers at five major Seoul historic sites: Gyeongbokgung Palace (standard fee ₩3,000), Changdeokgung Palace (₩3,000), Changgyeonggung Palace (₩1,000), Deoksugung Palace (₩1,000), and Jongmyo Shrine (₩1,000). Two important exceptions apply: Changdeokgung's Secret Garden — the famous rear landscape garden — still requires a separate ₩5,000 ticket even for hanbok wearers and requires advance booking; and Gyeongbokgung Palace is closed every Tuesday, or the following Wednesday when Tuesday falls on a public holiday. Visitors should verify the day of the week before planning a Gyeongbokgung visit, as the closure is a common source of itinerary disruption for first-time visitors.

Where can I buy modern hanbok (hip-hanbok) online?

The three most widely recognized modern hanbok brands with established international shipping are Leesle, Danha, and Teterot Salon. Each reports that 40% of current revenue comes from international buyers, and all three maintain English-language online storefronts. Modern jeogori jackets retail at ₩100,000–₩180,000 (~$75–$135 USD), with premium pieces exceeding ₩200,000. These brands surface easily through social search given the frequency of K-pop idol association — searching an idol's name alongside "hanbok" will typically surface the relevant brand within a few results. Aggregator platforms like Klook also list curated hanbok shopping and rental experiences that can be booked before arriving in Seoul.

Why are K-pop idols wearing hanbok more often?

Modern hanbok's cropped silhouettes, vivid colors, and graphic Hangul-print designs align naturally with K-pop's visual aesthetics — bold, culturally specific, immediately photogenic at the scale of a concert stage or MV frame. Airport outfits and music video appearances in modernized hanbok function as high-visibility organic brand exposure that reaches international audiences without requiring any advertising spend. The mechanism works as a closed loop: an MV or airport clip circulates on social platforms, reaches non-Korean viewers, triggers brand searches, and converts to purchases — a pattern that has proved repeatable across multiple groups over multiple years. A watershed moment came around 2020 when BLACKPINK performed in modernized hanbok on US television, normalizing the visual vocabulary for Western audiences and directly seeding the international demand that now accounts for 40% of revenue at leading modern hanbok brands in 2026.

Hanbok in 2026: Where Tradition and Global Culture Converge

Hanbok occupies an unusual position in the global landscape of traditional dress: it is simultaneously a carefully preserved cultural heritage, an active tourist economy generating millions of annual rental transactions in Seoul, a rapidly expanding modern fashion market worth ₩150 billion annually, and the focal point of a geopolitically charged identity dispute playing out on global digital platforms. Most garments with traditional origins occupy one of these roles. Hanbok, in 2026, occupies all four — simultaneously, and with visible momentum in each.

For visitors to Seoul, the practical takeaway is grounded in concrete numbers: renting hanbok near Gyeongbokgung for ₩15,000–₩25,000 on a weekday eliminates the admission cost to five historic sites, puts you directly inside one of the world's most distinctive garment traditions, and produces photography that documents genuine cultural engagement. For international shoppers following K-pop, brands like Leesle and Danha offer a purchase pathway that connects fandom to Korean cultural production in a substantive rather than purely merchandise-driven way. And for anyone creating content about the experience, accurately labeling hanbok — and understanding how it differs from hanfu — is a small but meaningful contribution to a cultural integrity debate that will continue well beyond 2026.

The 35% year-over-year export growth and presence in 62 countries suggest hanbok's global trajectory will remain upward through the remainder of the decade. Whether experienced as a Gyeongbokgung rental, a hip-hanbok streetwear purchase, or a K-pop music video reference, the garment's cultural reach in 2026 is broader than at any previous point in its 600-year history.

Last updated: 2026-05-18. Article reviewed with reference to rental pricing data, Cultural Heritage Administration policy guidelines, and modern hanbok market reports current as of May 2026.