TREASURE's "IF I" raced from release to nine figures faster than any K-pop music video had managed in 2026. YG Entertainment's tally puts the climb at under 12 days — a benchmark set entirely on the title track of the group's new "NEW WAV" mini-album.
"IF I" Hit 100 Million Views in 11 Days — Here's the Exact Timeline
"IF I" reached 100 million YouTube views in 11 days, 22 hours, and 49 minutes, making it the fastest K-pop music video of 2026 to hit that mark, according to YG Entertainment . The video premiered on June 1, 2026 at 6 p.m. KST and crossed the 100-million threshold on June 13, 2026 at roughly 4:49 p.m. KST . The figures here come from YG's stated timestamps on the official upload, calculated in days and hours from release.source
Quick Answer: TREASURE's "IF I" reached 100 million YouTube views in 11 days, 22 hours, and 49 minutes — from its June 1, 2026 release (6 p.m. KST) to June 13 (~4:49 p.m. KST), per YG Entertainment. That pace makes it the fastest K-pop music video of 2026 to date.source
The momentum held from the opening window. JRL Charts tracked "IF I" past 10.7 million views shortly after release, framing the debut as the start of the group's "NEW WAV" era . The pre-release trailer alone had already drawn more than 11 million views before the comeback, an early signal of global anticipation . By June 8 at roughly 3 a.m. KST — about six days and nine hours after release — the MV had surpassed 50 million views, a pace YG noted was the fastest among all TREASURE music videos to that point .source
| Milestone | Date & time (KST) | Elapsed from release |
|---|---|---|
| MV release | June 1, 2026, 6:00 p.m. | — |
| 10.7M views (opening window) | Early June 2026 | First days |
| 50M views | June 8, 2026, ~3:00 a.m. | ~6 days, 9 hours |
| 100M views | June 13, 2026, ~4:49 p.m. | 11 days, 22 hours, 49 minutes |
One caveat for accuracy: the milestone and the "fastest 2026" framing rest on YG Entertainment's announcement and outlet reporting rather than slower-updating encyclopedic sources, which had not yet indexed the achievement at research time . Fastest-MV claims like this are measured in days and hours from release and can shift slightly with the time zone applied and whether counts come from a single official upload or aggregate across versions.
How TREASURE Beats the 2026 K-Pop Speed Record
TREASURE's "IF I" reached 100 million YouTube views in 11 days, 22 hours, and 49 minutes, making it the fastest K-pop music video of 2026 to clear the mark . To see how decisive that is, it helps to track the three releases that defined the year's race. BTS's "SWIM," released March 20, 2026, was the first K-pop MV of 2026 to reach 100 million views, crossing the line on April 15 — about 26 days . BABYMONSTER's "CHOOM," out May 4, then took over as the fastest of the year, hitting 100 million on May 18 at roughly 2:50 p.m. KST in about 13 days and 21 hours .
"IF I" beat BABYMONSTER's pace by nearly two full days to take the 2026 speed record . Notably, both record holders belong to YG Entertainment, with "CHOOM" and "IF I" trading the title within the same label across May and June .
| MV | Artist | Released | 100M reached | Time to 100M |
|---|---|---|---|---|
| SWIM | BTS | March 20, 2026 | April 15, 2026 | ~26 days |
| CHOOM | BABYMONSTER | May 4, 2026 | May 18, 2026 | ~13 days, 21 hours |
| IF I | TREASURE | June 1, 2026 | June 13, 2026 | 11 days, 22 hours, 49 min |
The milestone also reshapes TREASURE's own catalog. "IF I" is the group's fourth official music video to surpass 100 million views, following "BOY," "I LOVE YOU," and "JIKJIN," and it is now their fastest to reach the threshold . "BOY" was documented as the first TREASURE MV to hit 100 million views, while "JIKJIN" had previously cleared 10 million in 21 hours and 20 million in under three days — a useful baseline for measuring how much "IF I" accelerated the curve .
What Makes the NEW WAV Comeback Different
The "NEW WAV" comeback marks a deliberate global-market pivot for TREASURE rather than a routine release. "IF I" is the group's first title track written entirely in English, and it leads "NEW WAV," their fourth mini-album, released the same day on June 1, 2026. It is also the group's first album to commit fully to a hip-hop-driven concept across every track, according to YG Entertainment.
YG tied the record pace directly to that strategy. The label stated that the English-language composition and worldwide appeal "proved effective" in driving "IF I" to 100 million views faster than any TREASURE MV before it (source: JRL Charts, 2026-06).
"The English-language composition and worldwide appeal proved effective," — YG Entertainment, on the comeback's global-market strategy (source: JRL Charts).
The shift is notable for a group that debuted in August 2020 with a 10-member multinational lineup. Rather than leaning on a Korean-language title, TREASURE built "IF I" around English lyrics aimed squarely at international listeners, a choice YG framed as central to the "NEW WAV" era.
Presentation amplified the reach. The track is paired with dynamic group choreography that includes handheld-microphone live performances, and a dance challenge that spread quickly across social media (source: JRL Charts, 2026-06). Anticipation was visible before release as well: the pre-release trailer alone drew more than 11 million views ahead of the comeback, signaling the global demand that the English-language, hip-hop-focused approach was built to capture.
TREASURE's 100M MV History at a Glance
"IF I" is TREASURE's fourth music video to cross 100 million YouTube views and the fastest of the four, reaching the mark in 11 days, 22 hours, and 49 minutes in June 2026 . It joins three earlier milestones that trace the group's steady climb on the platform since its August 2020 debut . Tracking each by name shows how the pace has tightened over time.
- "BOY" — TREASURE's first music video to reach 100 million YouTube views, the milestone that opened the group's 100M club .
- "I LOVE YOU" — the group's second video to cross the 100-million threshold .
- "JIKJIN" — the third 100M video, and an early sign of accelerating momentum: it reached 10 million views in 21 hours and 20 million in under three days after release .
- "IF I" — the fourth and fastest, set in June 2026 as the title track of the "NEW WAV" mini-album .
The takeaway is concrete: across four 100-million videos, "IF I" is the one TREASURE reached quickest, and its sub-12-day run rests on YG Entertainment's stated timestamps for the official upload rather than on encyclopedic sources, which had not yet indexed the milestone at research time . For fans tracking the group's catalog, that places "IF I" at the front of TREASURE's 100M history—and at the top of the 2026 K-pop speed list.
Frequently asked questions
How fast did TREASURE's "IF I" reach 100 million views?
"IF I" reached 100 million YouTube views in 11 days, 22 hours, and 49 minutes. The MV was released on June 1, 2026 at 6 p.m. KST and crossed the threshold on June 13, 2026 at roughly 4:49 p.m. KST, per YG Entertainment's announcement . That figure is calculated from the official upload's stated timestamps .
Is "IF I" the fastest K-pop MV ever to reach 100 million views?
No. "IF I" is the fastest K-pop MV of 2026 specifically, not an all-time record. Within the year, it beat BTS's "SWIM," which reached 100 million in roughly 26 days after its March 20, 2026 release , and BABYMONSTER's "CHOOM," which had set the prior 2026 mark at about 13 days and 21 hours . All-time speed records are held by other acts.
What album is "IF I" from?
"IF I" is the title track of "NEW WAV," TREASURE's fourth mini-album (EP), released on June 1, 2026 — the same day as the music video . "NEW WAV" is the group's first album to fully embrace a hip-hop-driven concept across all tracks .
Why did TREASURE write "IF I" entirely in English?
YG Entertainment tied the all-English lyrics to its global-market strategy, and "IF I" is TREASURE's first title track composed entirely of English lyrics . The label credited the English composition and worldwide appeal as key drivers of the record-breaking view pace, stating that the approach "proved effective" .
Which other TREASURE MVs have hit 100 million views?
"IF I" is TREASURE's fourth music video to reach 100 million views, following "BOY," "I LOVE YOU," and "JIKJIN" . "BOY" was the group's first MV to pass the milestone, and "IF I" is now the quickest of the four to do so .
