Seoul's first LDC is a running store hidden inside a shoe shop

If you come to Seongsu for pop-ups and fan cafés, you'll find a new kind of shoe shop there from October 22, 2026. A running store with its own care-and-recovery shelf has opened inside a multi-brand sneaker shop.

What is the LDC inside Shoemarker Plus Seongsu?

LDC (Long Distance Club) is a running lifestyle store that has opened inside Shoemarker Plus Seongsu, a new multi-brand shoe shop in Seongsu-dong. Both open on October 22, 2026 . Trade press reports that this is the first LDC store in Seoul . Together, the two stores sell everyday sneakers alongside running gear and post-run recovery products.

Quick Answer: Seoul's first LDC (Long Distance Club) is a running store inside Shoemarker Plus Seongsu, which opens on October 22, 2026. It sells running shoes, apparel and Korean running brands. It also carries face, body, medical and foot-care products for runners. Korea Textile News lists the address as 23 Seongsu-iro 7-ga-gil, Seongdong-gu.

The shop is run by SMK T&I, the company behind the Shoemarker chain, led by CEO Ahn Young-hwan, according to Apparel News . Shoemarker Plus is the company's premium format. It stocks global brands next to online-first labels and brands sourced directly from overseas, which regular multi-brand shoe stores rarely carry. LDC adds a running section to that mix. It sells shoes, apparel, sports beauty, nutrition and recovery products, as reported by Korea Textile News .

Here is what the sources do and don't confirm:

• Confirmed: the opening date (October 22, 2026), the operator (SMK T&I), and that this is LDC's first store in Seoul.
• Single-source: the street address, reported by Korea Textile News.
• Not reported: store size, opening hours, and whether LDC has stores outside Seoul. The coverage only says this is the first one in Seoul.

Shoemarker Plus Seongsu (with LDC) | Shopping

The store sits in Seongsu's main shopping area, the same streets fans walk between pop-up stores and cafés. According to Korea Textile News, the address is 23 Seongsu-iro 7-ga-gil, Seongdong-gu . TENANT news gives the same address. Korea Textile News also says the store has local design touches, such as shopping bags with traditional Korean patterns and traditional norigae ornaments .

📋 23 Seongsu-iro 7-ga-gil, Seongdong-gu, Seoul (per Korea Textile News) · Hours not reported · Multi-brand shoe shop with Seoul's first LDC running store

💡 None of the coverage lists opening hours. Check Shoemarker's official channels or ask staff on the day before you plan a trip around it.

📍 23 Seongsui-ro 7ga-gil, Seongdong-gu, Seoul
🕒 Daily 10:30 AM – 10:00 PM
⭐ 5 (1 reviews)
🔗 View on Google Maps

What is Shoemarker Plus, and why put a running store inside it?

Shoemarker Plus is the premium store line of Shoemarker, a Korean multi-brand shoe chain run by SMK T&I. It mixes global sportswear brands with online-first labels and brands bought directly from overseas, which ordinary multi-brand shoe shops rarely carry . The Seongsu branch opens on October 22, 2026, and puts a running store inside it. The aim is to cover everyday shoe shopping and pre- and post-run care in a single visit .

The store's stock is what separates it from a standard high-street shoe shop. According to Apparel News, the Shoemarker Plus format puts large names next to smaller labels that mostly sell online, plus imports Shoemarker sources itself. Brands tied to the Seongsu opening include Adidas, Puma, Fila, Mizuno, Molden, Negative Split Club, Brooks and TAS . If you are in Seongsu between pop-ups or café stops, you can see mainstream running and lifestyle shoes on the same floor as labels that are harder to find in person.

The LDC (Long Distance Club) corner adds a second layer. Apparel News describes the Seongsu concept as covering two needs in one place: everyday shoe and fashion shopping, and what the store calls "Care & Recovery" before and after a run . So the running section sells more than shoes. It also stocks the sun care, cooling and recovery products a runner would otherwise buy in other shops.

Shoemarker explained the pairing in a statement to Korea Textile News:

"Shoemarker Plus Seongsu has been curated so that customers visiting Seongsu can discover a variety of brands and styles. By adding Seoul's first LDC store, we will let customers experience a wide range of products, from running shoes to the care and recovery needed before and after running," — Shoemarker spokesperson, SMK T&I (source: Korea Textile News, 2026-10)

Korean trade press explains why a shoe chain would try this now, though its reasons are industry commentary, not measured sales data. TENANT news reports that running has grown quickly among Koreans in their 20s and 30s. It says "running care & recovery" is becoming a new, higher-value spending category . The same report says shoe multi-shops are moving away from shoe-only displays toward experience-based stores that mix lifestyle, health and beauty, and that they are aiming at trend-setting districts such as Seongsu .

That framing describes the plan, not the outcome. No source has reported visitor numbers, sales or customer reaction for the Seongsu store, and it only opens on October 22. Here is what is confirmed:

• Format: a premium multi-brand shoe shop mixing global, online-first and directly imported brands
• What's new: Seoul's first LDC running lifestyle store, inside the same shop
• Concept: everyday shoe and fashion shopping plus pre- and post-run "Care & Recovery" under one roof

Whether the format works in Seongsu will only be clear once people start using it.

What can you actually buy at LDC?

LDC sells running gear and the products runners use before and after a run. That means running shoes and apparel, including Korean running brands, plus sports beauty, nutrition and recovery products . In practice, you can buy shoes for a run and the sunscreen, cooling cream or recovery items to go with them at the same counter. According to Korea Textile News, this mix of products, all chosen for runners, is what sets LDC apart from the rest of the shop.

The shoe and apparel side is where most visitors will begin. Korea Textile News and Apparel News both say LDC carries running shoes and apparel and includes Korean running brands alongside international ones . Neither outlet gives a full list of LDC's own brands. The closest list we have is the set of brands tied to the store's opening offers, which Apparel News lists as Adidas, Puma, Fila, Mizuno, Molden, Negative Split Club, Brooks and TAS (타스) . Several of these, like Negative Split Club and TAS, are Korean labels that are rarely seen outside Korea. If you want running gear you can't easily buy at home, those are the shelves to check first.

The care range is organised more carefully than in most shoe shops. Korea Textile News reports that LDC's care products come in four lines built around what runners need for their skin, muscles and feet: face, body, medical and foot care . The reported examples are sunscreen, sun patches, cooling cream and mask packs . Sun patches are adhesive patches worn on the cheeks during outdoor exercise and are common in Korean running culture. They are small, light and easy to pack, so they work well as a souvenir.

One thing the coverage leaves out is price. None of the six outlets that reported the opening, including TENANT news and Gukje News, give price ranges for LDC's shoes, apparel or care products. The store's size and the number of products on its shelves weren't reported either. Until people visit and report back, here is what is confirmed:

• Confirmed: running shoes and apparel, Korean running brands, sports beauty, nutrition and recovery products
• Confirmed: four care lines (face, body, medical, foot care), with sunscreen, sun patches, cooling cream and mask packs named as examples
• Not yet reported: prices, full brand roster, number of products, floor space

What are the opening offers and gifts, and who qualifies?

The opening offers at Shoemarker Plus Seongsu work in three layers. Shoe buyers can get 5,000 won off at checkout for posting a review. Every buyer receives a gift. Larger purchases and certain brands unlock extra items. All of this was reported in the October 19–20, 2026 trade coverage of the store's October 22 opening . Each offer has its own conditions, and the brand gifts run only while stock lasts.

The review discount is the easiest to get. According to Apparel News, customers buying shoes who post a Google Maps review of the store before paying and show it at the counter get 5,000 won off on the spot . Gukje News also lists Xiaohongshu (RED) as an eligible review platform . That matters for visitors from China who may not use Google Maps. Order matters here: post the review and keep it open on your phone before you reach the till.

Every buyer also gets something, whatever they spend. Gukje News reports that all purchasers receive a traditional Korean norigae ornament and a shopping bag sold only at the Seongsu store . Above that, there are two spend tiers. A purchase of 100,000 won or more comes with a traditional-pattern scarf, and 200,000 won or more comes with a 30L foldable travel bag . The sources do not say whether the tiers stack with the review discount, or whether the spend is counted before or after it.

Brand gifts are separate from the spend tiers and limited to first come, first served. Here is how the reports describe them:

The reports do not give details for the last row. Mizuno, Molden, Negative Split Club, Brooks and TAS each have their own conditions and quantities, but the coverage does not say what the gifts are or what you need to buy . If you are going for one of these brands, ask staff before you choose a product. No source gives an end date for any of the offers.

Several gifts are travel-friendly: the foldable travel bag, the Adidas travel kit and the norigae ornament. That fits a store in a district many international visitors pass through, but none of the reports says the offers are aimed at tourists. Here is a short checklist before you pay:

• Post your Google Maps or Xiaohongshu review before checkout and have it on screen.
• Check where your total falls against the 100,000 won and 200,000 won tiers.
• Ask whether your brand's gift is still in stock, since brand gifts are first come, first served.
• Confirm the current terms in store. The details above come from press coverage published October 19–20, 2026, and may change.

Is Seongsu the right place for a running store?

Going by what has been reported, Shoemarker built the Seongsu store around its neighbourhood. Korea Textile News places it in Seongsu's central shopping district, at 23 Seongsu-iro 7-ga-gil, Seongdong-gu . The store also uses local design touches, such as shopping bags with traditional Korean patterns. The press coverage does not say whether the location will draw runners. It only describes how the store is set up.

Korea Textile News gives two examples of how the store reflects Seongsu. One is the shopping bags with traditional Korean patterns. The other is norigae, the tasselled ornaments traditionally worn on hanbok . The two items also appear in the opening offers. According to Gukje News, every buyer gets a norigae and a shopping bag sold only at the Seongsu store .

The trade press gives the wider reasoning. TENANT news says shoe multi-shops are moving away from shoe-only displays. In its view they are becoming experiential stores that combine lifestyle with health and beauty, aimed at trend-leading districts such as Seongsu . The same outlet says running has grown fast among Koreans in their 20s and 30s, and that "running care & recovery" is emerging as a new higher-value spending category. That is the publication's view of the industry, not measured data about this store. Nothing published so far shows how the Seongsu shop is performing.

The following is our own reading, not something the sources say. Several of the opening gifts look like they were chosen with visitors in mind:

• A 30L foldable travel bag for purchases of 200,000 won or more
• An Adidas travel kit with Adidas shoe purchases, while stock lasts
• Norigae ornaments and traditional-pattern scarves, which work as small souvenirs
• Xiaohongshu accepted alongside Google Maps for the review discount, a platform widely used by Chinese-speaking travellers

None of the coverage says Shoemarker is targeting tourists. Treat this as a likely fit, not the company's stated plan.

If you are in Seoul for a concert or fan event and planning a Seongsu shopping day, the confirmed facts suggest where this stop fits. It is useful if you want running shoes or apparel from brands like Mizuno, Brooks, Molden or Negative Split Club in one place . It also helps if you want sun care, cooling cream or foot-care products for long days of queueing and walking. LDC's care range is split into four lines: face, body, medical and foot care . If you only want souvenirs, the norigae and Seongsu-only bag come with a purchase, not separately. So the store makes the most sense if you planned to buy footwear or gear anyway.

Two gaps are worth knowing before you plan around this store. No source we read gives the store's floor area or opening hours. And the coverage only calls this the first LDC in Seoul. It does not say whether LDC has stores in other cities.

How do you get there and when should you go?

Shoemarker Plus Seongsu is at 서울 성동구 성수이로7가길 23 (23 Seongsu-iro 7-ga-gil, Seongdong-gu, Seoul), according to Korea Textile News . The best time to go is opening week, starting October 22, 2026, while the launch offers apply and the limited gifts are still in stock .

The address comes mainly from Korea Textile News, which places the store in Seongsu's central shopping district. TENANT news reports the same address . Even so, the operator's own listing is the safest check. Use the Korean address when you search in a map app or show a taxi driver. Korean map apps and drivers find Hangul addresses more reliably than romanized ones.

None of the coverage we read names a nearest subway station, exit number or walking route. We won't guess one here. Before you set out, enter the address into Google Maps, Naver Map or KakaoMap and let the app choose the station and exit for your starting point. Seongsu's side streets, or gil, are narrow and look alike. A pinned destination will save you time once you leave the main road.

Timing depends on what you want:

• For the gifts: Gukje News describes the brand gifts as first come, first served and available while stock lasts. These include the Adidas travel kit, the Puma tarpaulin bag and the Fila bear keyring . Visiting early in opening week gives you the best chance of finding them.
• For the review discount: Apparel News reports 5,000 won off shoe purchases if you post a Google Maps review of the store before you pay . No source gives an end date, so ask staff whether it still applies.
• Just to browse LDC: The care, nutrition and recovery shelves are part of the store and not a launch event. If you don't need the offers, you can visit any time after opening week.

Opening hours were not published in any source we read. Before you go, check the store's Google Maps listing or Shoemarker's official channels for hours, especially on a weekday morning or a public holiday. Seongsu also gets crowded on weekend afternoons, when pop-up stores draw queues across the district. If you want time to try on shoes, a weekday visit will probably be easier.

📍 View on Google Maps

Practical tips for visiting Shoemarker Plus Seongsu

To get the most from a visit to Shoemarker Plus Seongsu, do three things: post your review before you reach the counter, check each brand's gift terms before you pick a shoe, and plan your basket around the two spend thresholds. The opening offers have conditions and limited stock, so ask staff to confirm them at checkout rather than assuming they apply. The store opened on October 22, 2026 .

The review discount is the easiest to miss. According to Apparel News, it applies to shoe purchases only. You write a Google Maps review of the store before you pay and show it at checkout, and 5,000 won comes off straight away . Gukje News says a Xiaohongshu review also counts . Post it while you are trying shoes on, not in the queue to pay.

Brand gifts depend on which brand you buy. Adidas shoes come with a travel kit, Puma shoes or apparel come with a tarpaulin bag, and any Fila product comes with a bear keyring. Mizuno, Molden, Negative Split Club, Brooks and TAS each have their own separate offer. All of them are first come, first served while stock lasts . If two pairs fit equally well, the gift that is still in stock can help you choose.

Spend thresholds are worth planning around:

• Any purchase: a traditional norigae ornament and a shopping bag sold only at the Seongsu store .
• 100,000 won or more: a traditional-pattern scarf .
• 200,000 won or more: a 30L foldable travel bag . If you are close to this line, a pair of running shoes plus an item from LDC's care range may get you there.

Some things are still unconfirmed. None of the sources we read, including TENANT News, E2News and Slist, published:

• store size or floor layout
• opening hours
• individual product prices at LDC
• whether LDC has branches outside Seoul (coverage says only that this is the first in Seoul )
• how long the opening offers will run

The address, 23 Seongsu-iro 7-ga-gil, comes from Korea Textile News . It is worth checking against the live map listing before you set off.

In short: go on a weekday, post your review first, buy toward the 100,000 or 200,000 won line if the gift is useful to you, and check gift stock before you choose a brand. Treat everything else as something to confirm in person.

Frequently asked questions

When does Shoemarker Plus Seongsu open?

Shoemarker Plus Seongsu opens on October 22, 2026, in Seongsu-dong, Seongdong-gu, Seoul . Shoemarker is the multi-brand shoe retail chain run by SMK T&I. Trade outlets reported the opening between October 19 and 20, 2026, including Korea Textile News and TENANT news . No source we reviewed gave opening hours, so check the store's map listing before you visit.

What does LDC stand for?

LDC stands for Long Distance Club. It is a running lifestyle store, and it opens inside Shoemarker Plus Seongsu. Trade press reports it as the first LDC store in Seoul . It sells running shoes and apparel, including Korean running brands, along with sports beauty, nutrition and recovery products. Its care range has four lines: face, body, medical and foot care .

Where is Shoemarker Plus Seongsu?

Korea Textile News gives the store's address as 23 Seongsu-iro 7-ga-gil, Seongdong-gu, Seoul (서울 성동구 성수이로7가길 23), in Seongsu's central shopping district . TENANT news reports the same address. The address has only been confirmed in press coverage, so check it in a map app before you set off.

📍 23 Seongsui-ro 7ga-gil, Seongdong-gu, Seoul
🕒 Daily 10:30 AM – 10:00 PM
⭐ 5 (1 reviews)
🔗 View on Google Maps

How do I get the 5,000 won opening discount?

If you are buying shoes, post a review of the store on Google Maps before you pay and show it at checkout. The 5,000 won comes off right away . Gukje News reports that a Xiaohongshu review also qualifies . Conditions apply and the offer is tied to the opening period, so ask staff for the current terms before you buy.

Are there other LDC stores?

None of the coverage we reviewed mentions an LDC store outside Seoul. Reports describe the Seongsu location only as the first LDC in Seoul . Similar press-release coverage from E2News and Slist says nothing about other branches. If you want to know about future locations, ask Shoemarker directly.

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This article was written using information collected and analyzed by NAMANE's in-house K-pop research AI engine. We use AI technology to bring you faster, broader coverage, and in the process some details may occasionally differ from the latest facts. For important information such as dates, venues, and prices, please double-check with official sources.