BABYMONSTER's summer visual arrived without a new single attached to it. On July 6, 2026, YG Entertainment released a full music video for "I Like It," a B-side already sitting on an EP that had been out for two months.
What is BABYMONSTER's 'I Like It' MV and when did it release?
"I Like It" is a track from BABYMONSTER's third EP "CHOOM," and its music video premiered on July 6, 2026 at 12:00 AM KST — July 5 at 11:00 AM US Eastern, 4:00 PM UK, and 8:30 PM India . This was not a comeback. The seven-member YG Entertainment group released "CHOOM" on May 4, 2026, and "I Like It" is track three of four on it, running 3:26 .source
Quick Answer: BABYMONSTER's "I Like It" music video premiered July 6, 2026 at 12:00 AM KST (July 5, 11 AM ET). It is the third MV from the "CHOOM" EP cycle, following "CHOOM" and "SUGAR HONEY ICE TEA," both of which passed 100 million YouTube views before this release .source
The video is the third from the "CHOOM" album cycle, following the MVs for "CHOOM" and the June 8, 2026 digital single "SUGAR HONEY ICE TEA" — both past 100 million YouTube views by the time the July 6 release was announced . YG stated the entire video was filmed on location — yacht and beach, not a studio set — to match the song's free-spirited energy .source
The teaser rollout: two posters, one summer-romance concept
The "I Like It" promotional rollout ran across eight days, from June 29 to July 6, 2026, in two teaser stages plus a group visual. YG Entertainment opened it at midnight KST on June 29, 2026, posting "[CHOOM] – 'I LIKE IT' M/V ANNOUNCEMENT" to its official channels with a first poster: a white yacht on shimmering blue sea, sparkling wave motifs and heart-shaped typography . The Korea Herald covered the announcement the same day . The first MV teaser clip landed in the same midnight slot .source
A second teaser followed at midnight KST on July 2, 2026, posted to YG Life as "BABYMONSTER – 'I LIKE IT' M/V TEASER," placing the members on the yacht under bright summer weather . On July 3, YG released a full group visual featuring all seven members — Ruka, Pharita, Asa, Ahyeon, Rami, Rora and Chiquita — shot against forest and beach-umbrella backdrops .
| Date (KST) | Asset | Concept detail |
|---|---|---|
| June 26–28, 2026 | Live choreography debut, Jamsil Indoor Stadium, Seoul | First public performance of the "I Like It" routine |
| June 29, 2026, 00:00 | MV announcement poster + first teaser | White yacht, wave motifs, heart-shaped typography |
| July 2, 2026, 00:00 | Second MV teaser (YG Life) | Members on the yacht, bright summer weather |
| July 3, 2026 | Group visual, seven members | Forest and beach-umbrella backdrops |
| July 6, 2026, 00:00 | Full music video | Filmed entirely on location |
The visual language stayed consistent across every asset — sea, sun, open air — matching a track described as a dance number built on a country-style guitar riff, with lyrics about the excitement of new young love . YG framed it as "a summer song that offers a different charm from 'SUGAR HONEY ICE TEA'," the group's June 8, 2026 digital single .source
The choreography came before the campaign: BABYMONSTER performed the "I Like It" routine live at their Seoul concerts on June 26, 27 and 28, 2026, and the MV announcement followed the next day, on June 29 .
Why YG greenlit a third video for a B-side track
YG Entertainment approved a third music video from the "CHOOM" cycle because "I Like It" was already outperforming its B-side status on the charts. The track sits third of four on BABYMONSTER's third EP, released May 4, 2026 , and by late June the label had two prior MVs from the same album — "CHOOM" and "SUGAR HONEY ICE TEA" — each past 100 million YouTube views . A third visual extended a campaign that was already drawing large view counts.source
The song's momentum built well before the video: BABYMONSTER debuted the "I Like It" choreography at their Seoul concerts on June 26–28, 2026, and YG announced the MV the following day .
"A summer song that offers a different charm from 'SUGAR HONEY ICE TEA'" — YG Entertainment, on positioning "I Like It" (source: YG Life, 2026-06)
That framing matters for scheduling. "SUGAR HONEY ICE TEA" arrived as a digital single on June 8, 2026, roughly one month after the EP, as part of YG's stated push to shorten production cycles . Giving "I Like It" its own video kept a second summer-coded track in rotation without requiring another recording cycle.
The album's commercial base supported the spend. "CHOOM" peaked at No. 1 on South Korea's Circle Album Chart, No. 5 on Japan's Oricon chart, No. 18 on both UK Singles Sales and the US World Albums chart, and No. 21 on Belgium's Ultratop Flanders . In Korea, the standard version was certified 2× Platinum for 500,000 units and the Nemo version Platinum for 250,000 . YG also filmed the entire video on location rather than on set, a choice it tied to the song's free-spirited energy .
Where the MV fits in the CHOOM World Tour calendar
The "I Like It" MV landed in the middle of an active tour leg, not during a promotional gap. BABYMONSTER opened the 2026-27 BABYMONSTER WORLD TOUR [CHOOM] with three nights at Jamsil Indoor Stadium in Seoul on June 26, 27 and 28, 2026, released the video on July 6, and resumed the run in Kobe, Japan on July 8-9 . That eight-day window between the Seoul closing show and the Kobe dates is where the video slotted in, giving the newly performed choreography a studio version while the tour was still in its first month .
The tour itself is the group's second world tour and is scheduled for at least 29 shows across 18 cities on five continents — Asia, North America, Europe, Oceania and South America. It carries BABYMONSTER's first-ever performances in Oceania, Europe and South America .
Key calendar markers so far:
- June 26-28, 2026 — Opening three-night residency, Jamsil Indoor Stadium, Seoul
- July 6, 2026 — "I Like It" MV release, between the Seoul and Kobe legs
- July 8-9, 2026 — Kobe, Japan
- September 22-23, 2026 — Kyocera Dome Osaka, two nights; the group's first solo dome concerts
The routing has already grown once. The initial announcement covered 11 Japanese performances before the schedule expanded significantly following rapid sellouts, notably in Singapore and Macau . That pattern — demand outpacing the announced dates — is the same signal that moved a B-side into full MV territory, and it means the 29-show figure is a floor rather than a final count. Fans in cities without a confirmed date should treat the current calendar as open to additions.
Fan logistics: watching the MV and catching the tour
The "I LIKE IT" music video streams on BABYMONSTER's official YouTube channel, and the parent EP is available across major streaming and download platforms. "CHOOM" arrived on May 4, 2026 and carries four tracks: "Moon" (2:46), "Choom" (2:58), "I Like It" (3:26) and "Locked In" (3:01), with "I Like It" sitting third in the sequence . In Korea, the standard edition is certified 2× Platinum for 500,000 units and the Nemo version Platinum for 250,000 units .
On the tour side, the nearest confirmed dates after the Seoul opening are Kobe on July 8–9, 2026, with the group's first solo dome shows booked for Kyocera Dome Osaka on September 22–23, 2026 . Because added cities have followed sellouts rather than a fixed announcement calendar, the practical move is to watch ygfamily.com and YG Life directly, where MV announcements and schedule updates post at midnight KST before they circulate elsewhere .
The concrete takeaway: "I Like It" is a B-side promoted like a title track because it was already outperforming that status on the charts — so the fastest read on what BABYMONSTER does next is the tour setlist, not the release calendar.
Frequently asked questions
Is "I Like It" a new BABYMONSTER comeback?
No. "I Like It" is a B-side track from BABYMONSTER's third EP "CHOOM," released on May 4, 2026 , so the July 6 music video promoted an album already in circulation rather than a new single. The group's actual quick-turnaround comeback was the digital single "SUGAR HONEY ICE TEA," released June 8, 2026 — roughly one month after the EP, as part of YG Entertainment's stated push to shorten album production cycles . Treating the July 6 MV as a separate comeback misreads the release chain.
When exactly did the "I Like It" MV release?
The "I Like It" music video premiered on July 6, 2026 at 12:00 AM KST, following a two-stage teaser rollout: a first teaser and release announcement poster on June 29 and a second teaser on July 2, both at midnight KST . In other time zones, that midnight KST slot fell on July 5 at 11:00 AM US Eastern, 4:00 PM in the UK and 8:30 PM in India, and July 6 at 1:00 AM in Sydney .
How many views did BABYMONSTER's other CHOOM videos get?
Both earlier videos from the "CHOOM" album cycle — the MVs for "CHOOM" and "SUGAR HONEY ICE TEA" — had passed 100 million YouTube views by the time the "I Like It" video was announced on June 29, 2026 . "I Like It" is the third music video from that same cycle. The album behind them peaked at No. 1 on South Korea's Circle Album Chart and was certified 2× Platinum for 500,000 units in its standard version .
Where can I see BABYMONSTER perform "I Like It" live?
The "I Like It" choreography was first performed at BABYMONSTER's Seoul concerts on June 26, 27 and 28, 2026 at Jamsil Indoor Stadium, one day before YG announced the music video on June 29 . The song sits in the setlist of the ongoing "2026-27 BABYMONSTER WORLD TOUR [CHOOM]," which resumed July 8–9, 2026 in Kobe, Japan, and includes a two-night run at Kyocera Dome Osaka on September 22–23, 2026 — the group's first solo dome shows .
What is the CHOOM World Tour's full scope?
The "2026-27 BABYMONSTER WORLD TOUR [CHOOM]" is the seven-member group's second world tour, scheduled for at least 29 shows across 18 cities on five continents: Asia, North America, Europe, Oceania and South America . It carries BABYMONSTER's first-ever stops in Oceania, Europe and South America, plus their first dome concerts. The initial announcement covered 11 Japanese performances before the routing expanded following rapid sellouts, notably in Singapore and Macau .
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This article was written using information collected and analyzed by NAMANE's in-house K-pop research AI engine. We use AI technology to bring you faster, broader coverage, and in the process some details may occasionally differ from the latest facts. For important information such as dates, venues, and prices, please double-check with official sources.
