Justin Bieber's SKYLRK gets four days in Seongsu

Justin Bieber's clothing label SKYLRK is coming to Seoul for a short run. For fans planning a Seongsu-dong day this week, here are the dates, the location and what is confirmed so far.

When and where is the SKYLRK pop-up in Seongsu?

The SKYLRK pop-up runs in Seongsu-dong, Seoul, from October 22 to October 25, 2026. That gives fans four days to visit . SKYLRK is Justin Bieber's apparel and lifestyle brand. It announced the store on its official social channels, and Korean and international fashion media reported the news on October 20, 2026 . According to Vogue Korea, this is the first SKYLRK pop-up in Korea.

Quick Answer: SKYLRK, Justin Bieber's apparel and lifestyle brand, is running its first Korean pop-up in Seongsu-dong, Seoul, from October 22 to 25, 2026. Seoul is the brand's fourth physical store, after Tokyo, Indio and New York. Opening hours differ between reports, so check SKYLRK's official channels before you go.

Hypebeast Korea is the outlet named as the source for the Seongsu location and the October 22–25 dates. Its original article link was not available to us, so those details are credited to Hypebeast Korea by name. MR Magazine cites Hypebeast and describes the store as a "four-day temporary retail space" that brings the artist-led label into the heart of Seongsu . Vogue Korea places it in the wider Seongsu-dong area, which has become Seoul's busiest district for brand pop-ups.

The reports differ on one detail. The headline of the WWD Korea article says "just 3 days" ("단 3일간"), but its body gives October 22 to 25 . Every outlet we read agrees on those dates in its body text, so the four-day window is the safest one to plan around.

Seoul is SKYLRK's fourth physical store. Vogue Korea and WWD Korea both list the earlier three :

• Tokyo, December 2025. Hypebeast reported it as the brand's first store .
• Indio, California, April 2026. The "SKYLRK Oasis" space opened near Coachella .
• New York, July 2026. WWD described this Cash App-powered pop-up as the brand's third physical retail appearance .

Most of the practical details are less settled than the dates. The street address comes from a single outlet, the opening hours differ between reports, and the product lineup was only partly revealed before opening day. The sections below cover each of these and say which outlet reported what. Before you head to Seongsu, check SKYLRK's official social channels for any changes.

What are the opening hours — and why do reports disagree?

SKYLRK's Seoul pop-up hours have not been settled by one official source, and two Korean outlets give different times. Sports Seoul reports that the store opens every day from 10 AM to 8 PM . PAP Magazine reports a later start and a later close: 12 PM to 10 PM on day one, then 10 AM to 10 PM for the other three days . Until SKYLRK confirms the hours itself, treat both as reported times and check the brand's official social channels on the morning you go.

The Sports Seoul report was syndicated by the Korea Social Welfare Journal on October 20, 2026, at 14:38 KST . The line on hours is short and gives no day-by-day changes:

"It will operate daily from 10 AM to 8 PM" ("매일 오전 10시부터 오후 8시까지 운영된다"), Sports Seoul, as syndicated by the Korea Social Welfare Journal (source: Korea Social Welfare Journal, 2026-10)

PAP Magazine lists separate hours for opening day and the remaining days. Its closing time is 10 PM on all four days, two hours later than the Sports Seoul figure . Neither outlet says where its hours came from, so this article does not pick one over the other.

The run length was also reported inconsistently. The headline of WWD Korea's article says "단 3일간" (just three days). Its body text gives October 22–25, which is four days and matches every other outlet . The dates are consistent across reports. Only the daily hours are uncertain.

Here is how to plan around the gap:

• Opening day: If you arrive at 10 AM on October 22 and PAP Magazine's 12 PM start is correct, you will wait two hours. Check SKYLRK's channels that morning before you leave.
• Evening visits: Only PAP Magazine reports that the store stays open past 8 PM. Visiting before 8 PM works under either report.
• Last day: October 25 is the final day in every report. If you go on Sunday, aim for earlier in the day rather than closing time.

What is the address and how do you get to Seongsu?

PAP Magazine reports the SKYLRK Seoul pop-up address as 36 Seongsu-il-ro 6-gil, Seongdong-gu, Seoul (서울 성동구 성수일로6길 36) . None of the other outlets we checked gives a street address, so treat this one as reported, not confirmed. The usual way in is the subway to Seongsu Station on Line 2, then a short walk through the neighbourhood's side streets.

The coverage differs on how exact the location is. According to PAP Magazine, the store sits on Seongsu-il-ro 6-gil. Vogue Korea only says the pop-up opens in the "Seongsu-dong area" (서울 성수동 일대) . Hypebeast Korea, which first reported the Seongsu location, also gives the neighbourhood and not a building. Pop-up spaces in Seongsu often sit in converted warehouses and small side-street buildings that look alike from the outside. Before you go, check the address against SKYLRK's official social channels in case the brand posts a pinned location or entrance photo.

SKYLRK Seoul Pop-up | Pop-up store

This is the brand's first pop-up in Korea and its fourth physical retail space after Tokyo, Indio and New York . It is a temporary store, so it will not have a long-term map listing or storefront sign the way a permanent shop does. Search by the street address, not the brand name, and expect the pin to point to the building, not a SKYLRK listing.

📋 Address: 36 Seongsu-il-ro 6-gil, Seongdong-gu, Seoul (as reported by PAP Magazine) · Dates: October 22–25, 2026 · Feature: Seoul-only "SKYLRK SEOUL" apparel and a STIGA table-tennis area, as reported

💡 If you plan to go on opening day, October 22, leave yourself extra time. First-day hours differ between reports, and an earlier arrival lets you adjust if the doors open later than you expected. Keep the address saved offline so you can show it to a taxi driver or match it on the building.

📍 141 Yanghwa-ro, Mapo-gu, Seoul
🕒 Daily 11:00 AM – 10:00 PM
⭐ 4.7 (1,302 reviews)
📞 02-322-9631
🔗 View on Google Maps

Getting there by subway is simple. Take Line 2 to Seongsu Station, then walk. We did not find a reported walking time or best exit for this address, so open a map app at the station, pick the exit nearest Seongsu-il-ro 6-gil, and follow it from there. Korean apps such as Naver Map or KakaoMap usually give more reliable walking routes in Seoul than international apps, and both accept the Hangul address shown above. Taxis are an easy backup if you are coming from somewhere not on Line 2. Give the driver the full Korean address, not the brand name.

What will SKYLRK sell and show in Seoul?

Korean fashion outlets report that the Seongsu pop-up will sell SKYLRK apparel, footwear, eyewear and audio products. They also report Seoul-only clothing and a table-tennis area made with STIGA . These details come from media reports, not from a full product list published by the brand. The lineup could change before the doors open on October 22.

The timing of the reports matters. The first coverage, from Hypebeast and then MR Magazine, said the product lineup, exclusive apparel drops and installations were still under wraps . Korean outlets that published later on October 20 gave more detail. Their accounts overlap in places and differ in others.

What WWD Korea reports

WWD Korea gives the most detailed list so far :

• Core range: apparel, footwear and eyewear.
• SKYLRK Audio: the brand's audio line, with a listening space inside the store.
• DOMO speaker: a limited quantity, after the speaker first came out at the New York pop-up in July 2026.
• Seoul-exclusive apparel: pieces made for this location.
• STIGA collaboration: table-tennis gear and tables made with the Swedish brand STIGA, plus an area where visitors can play.

What PAP Magazine adds

PAP Magazine reports limited apparel marked "SKYLRK SEOUL" that is sold only at this pop-up . It calls DOMO the brand's first audio product and says it will be sold in limited quantity. It also says visitors can play on the STIGA collaboration table in the store . On the main points, the limited speaker, the Seoul-only clothing and the playable table, PAP Magazine matches WWD Korea.

What Vogue Korea expects

Vogue Korea bases its expectations on SKYLRK's earlier pop-ups rather than a confirmed Seoul list. It says shoppers can expect streetwear, clogs and sneakers, sunglasses, and audio products such as portable speakers . Read this as a guide to the brand's usual range, not a promise about what will be on the shelves in Seongsu.

Prices are not yet known

None of the sources we reviewed lists prices for the Seoul pop-up. The New York store had published prices, but those apply to New York only and should not be used to estimate Seoul prices. If you plan to buy a limited item such as the DOMO speaker or a "SKYLRK SEOUL" piece, bring more than one way to pay. Also check SKYLRK's official social channels before you go, since reported quantities are limited and the brand has not said how they will be sold.

💡 Treat the Seoul-only apparel and DOMO speaker as reported limited items. Arriving early in the four-day run, from October 22 to 25, is the safest way to see them before stock changes.

How does Seoul compare with SKYLRK's Tokyo, Indio and New York stores?

Seoul is SKYLRK's fourth physical retail space and the shortest one confirmed so far, running four days from October 22 to 25, 2026 . The three before it were Tokyo in December 2025, the "SKYLRK Oasis" in Indio, California in April 2026, and New York in July 2026, according to WWD Korea and Vogue Korea . That makes Seoul the second Asian stop, after Tokyo, and the first in Korea.

Tokyo set the pattern. Vogue Korea covered the Japanese pop-up in December 2025 , and Hypebeast treated it as the label's first store. Indio followed in spring, near the Coachella festival grounds.

New York has the most detailed reporting. According to WWD, that space was powered by Cash App. It sold new and previously sold-out apparel, accessories and shoes priced from $40 to $250, including versions of the plaid boxers Bieber wore during his Grammys performance. WWD also says it opened ahead of his FIFA World Cup halftime performance . The New York pop-up is also where the DOMO speaker first came out, and a limited quantity of it is now headed to Seoul .

Those dollar figures were for New York only. No outlet has published prices for the Seoul pop-up, so don't use $40–$250 as a guide to what you'll pay in Seongsu. Won pricing, product mix and limits per customer may all be different.

Two things are reported only for Seoul:

• "SKYLRK SEOUL" apparel: limited pieces sold only at this location, per PAP Magazine .
• STIGA table tennis: gear and tables made with the Swedish brand STIGA, plus an area where visitors can play, according to WWD Korea and PAP Magazine .

Neither has been mentioned in coverage of the earlier three stores. If you've seen photos from Tokyo or New York, expect the Seongsu space to look a little different.

Will Justin Bieber show up in Seoul?

No one has confirmed that Justin Bieber will appear at the SKYLRK pop-up in Seongsu. Sports Seoul, syndicated by the Korea Social Welfare Journal on October 20, 2026, reported that there has been no official announcement of Bieber visiting Korea or performing in connection with the October 22–25 pop-up . Until SKYLRK or Bieber's team says otherwise, plan this trip as a visit to a shop, not to see the artist.

"No official announcement has been made regarding Bieber's visit to Korea or a performance schedule in connection with the Seoul pop-up," — Sports Seoul, as syndicated by the Korea Social Welfare Journal (source: Korea Social Welfare Journal, 2026-10)

Fan hopes are a separate matter. Vogue Korea wrote that fans are hoping Justin and Hailey Bieber might make a surprise visit . That describes what fans want. It is not a schedule, and Vogue Korea does not say a visit is planned.

The other detailed Korean reports say nothing about an appearance either. WWD Korea covers the product range and the STIGA play area and does not mention Bieber attending . PAP Magazine lists the address, the hours and the Seoul-only items, and also says nothing about him being there . All four Korean reports we read describe a retail event, not a fan event.

What this means for your plans:

• Go for the store. The confirmed reasons to visit are the "SKYLRK SEOUL" apparel, the limited DOMO speaker stock and the STIGA table. None of them depends on Bieber being there.
• Don't book your trip around a sighting. If you're flying in, base the decision on the dates and the products, not on a possible appearance.
• Check official channels each day. Hours have already been reported differently by different outlets, so follow SKYLRK's official social accounts during the four days for any changes, including any news about the artist.
• Be wary of rumours. Treat fan-account posts claiming Bieber is "on the way" as unverified until the brand confirms them.

How to fit the pop-up into a Seongsu day

Start the day with the store's official posts, not with a fixed schedule. PAP Magazine reports that the first day, October 22, runs from 12 PM to 10 PM, and that October 23–25 open at 10 AM and close at 10 PM . Sports Seoul, as syndicated, gives 10 AM to 8 PM every day instead . The safest plan is to arrive close to 10 AM on days two to four. That start time appears in both reports, so you are covered whichever schedule turns out to be right.

That leaves the rest of the day open. The research for this article covers the pop-up only. It does not cover nearby cafés, shops or other spots, so we are not recommending specific places here. If you are in Seongsu for the brand, it makes sense to visit the pop-up first while limited items such as the "SKYLRK SEOUL" apparel and the DOMO speaker are still in stock . PAP Magazine describes both as limited. After that, look around Seongsu at your own pace. If you want to play on the STIGA table-tennis setup that WWD Korea lists among the in-store features, give yourself extra time at the store .

Practical points to keep in mind before you go:

• Queue and entry rules are unconfirmed. None of the outlets we read described a reservation system, a numbered queue or purchase limits. Expect that any of these could be announced on the day.
• Payment details are not published. No source listed accepted payment methods or Seoul prices. New York prices of $40–$250 apply only to that store . Bring a card and some cash so you are covered either way.
• Carry ID and a charged phone. Pop-ups sometimes check ID or post updates to social media during the day. A dead battery means you miss changes to hours or stock.
• Confirm the address. 36 Seongsu-il-ro 6-gil comes from a single outlet, PAP Magazine . Check it against SKYLRK's own posts before you set off.

📍 View on Google Maps

Plan your trip around the dates. The store is open for four days only, October 22 to 25, 2026 , and Vogue Korea reports it is the brand's first pop-up in Korea. If you are travelling in, go on October 23 or 24. That still leaves a spare day if the hours change or a line forms. Check the official account that morning and arrive near opening.

Frequently asked questions

When is the SKYLRK pop-up in Seongsu?

The SKYLRK pop-up in Seongsu runs for four days, from October 22 to October 25, 2026, in the Seongsu-dong area of Seoul . Hypebeast Korea first reported the Seongsu location and these dates. Every outlet we checked gives the same dates, including WWD Korea and PAP Magazine . WWD Korea's headline says "just 3 days," but its article body gives the same four dates. According to Vogue Korea, this is SKYLRK's first pop-up in Korea.

What are the SKYLRK Seoul pop-up opening hours?

Reports disagree on the opening hours of the SKYLRK Seoul pop-up. Sports Seoul, in a story republished by the Korea Social Welfare Journal, says it opens daily from 10 AM to 8 PM . PAP Magazine gives 12 PM to 10 PM on October 22, then 10 AM to 10 PM for the other three days . Neither schedule has been confirmed, so check SKYLRK's official social channels on the morning you go.

What is the address of the SKYLRK Seoul pop-up?

PAP Magazine gives the address of the SKYLRK Seoul pop-up as 36 Seongsu-il-ro 6-gil, Seongdong-gu, Seoul (서울 성동구 성수일로6길 36) . It is the only source we found for this address. Other outlets just say the Seongsu-dong area. Check the address on SKYLRK's official posts before you set off.

Will Justin Bieber attend the Seoul pop-up?

No visit by Justin Bieber has been announced. Sports Seoul, as republished by the Korea Social Welfare Journal, reports that no Korea visit or performance by Bieber has been officially announced in connection with the Seoul pop-up . Vogue Korea notes that fans hope for a surprise visit by Justin and Hailey Bieber. That is fan speculation, not a plan, so don't book your trip around it.

What will SKYLRK sell in Seoul and how much does it cost?

According to WWD Korea, the SKYLRK Seoul pop-up will sell apparel, footwear and eyewear. WWD Korea also lists the SKYLRK Audio line with a listening space, a limited number of DOMO speakers, Seoul-only apparel, and table-tennis gear made with STIGA, plus an area where visitors can play . PAP Magazine adds that limited "SKYLRK SEOUL" apparel will be sold only at this location . No Seoul prices have been published. The $40–$250 range that WWD reported was for the New York store only .

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This article was written using information collected and analyzed by NAMANE's in-house K-pop research AI engine. We use AI technology to bring you faster, broader coverage, and in the process some details may occasionally differ from the latest facts. For important information such as dates, venues, and prices, please double-check with official sources.