Musinsa gave 12 beauty brands one weird plush-toothed mascot

From 12 to 22 October 2026, Korean beauty shoppers on Musinsa Beauty can buy lip gloss and blush that feature a stuffed monster with human-like teeth. It's a strange pairing, and the sources give clear dates, brand names and products for it.

What is the Musinsa Beauty x Fuggler collaboration?

The Musinsa Beauty x Fuggler collaboration is a set of 18 limited-edition beauty products made by 12 Korean brands. Each one uses characters from Fuggler, the British plush toy brand known for its toothy grin. They are sold during Mubyupe (무뷰페, Musinsa Beauty Festa), Musinsa Beauty's main discount event. According to Korea Textile News, the event runs from 12 to 22 October 2026 .

Quick Answer: During its Mubyupe sale (12–22 October 2026), Musinsa Beauty is selling 18 limited-edition products from 12 Korean beauty brands with Fuggler characters on them, according to Korea Textile News. The products are online and on display at Musinsa Megastore Seongsu and Musinsa Beauty Hongdae.

Musinsa Beauty announced the line on 12 October 2026, and several Korean outlets reported it the same day. Korea Textile News gives the "total of 12 brands" figure . ZDNet Korea reports the same 18 products and the same dates . BusinessPost says this is the fourth Mubyupe of 2026 .

The Fuggler line is a small part of a much larger sale. Key numbers for the event:

• Fuggler collaboration: 18 limited-edition products from 12 brands, available for 11 days (12–22 October) .
• Whole Mubyupe event: about 660 beauty brands and around 15,000 products, at discounts of up to 80%, according to Viva100 and Korean Vibe .
• Where to find it: online on Musinsa, plus product and goods displays at Musinsa Megastore Seongsu and Musinsa Beauty Hongdae .

K-culture fans visiting Seoul may already know Musinsa as the fashion platform behind the large Seongsu and Hongdae stores. Here, Musinsa is using a character with a cult following to sell makeup and skincare. Korean press describes the collaboration as Musinsa expanding beauty content built on character IP . None of the coverage gives sales results, stock levels or popularity figures for the Fuggler line. Prices are also not listed, so check the Musinsa event page before you shop.

Who is Fuggler, and why the plush-toothed look?

Fuggler is a British character brand of plush toys with human-like teeth, wide-open eyes and odd, comic faces. The toys look strange on purpose. According to Fuggler's official site, the concept was created in 2010 by a British woman, Mrs. McGettrick, after she came across individual denture teeth on eBay . She then started sewing bears with human-like teeth. That one detail, a soft toy with a realistic set of teeth, is still the core of every Fuggler design.

Korea Textile News gives the creator's full name as Louise McGettrick and describes her starting idea as attaching artificial teeth to a plush doll . The brand has changed hands since then. Fuggler's site says Spin Master acquired the rights in 2018 , and Addo Play became the official licensee in 2021 . On Musinsa Global, Fuggler has its own brand page under "Cartoon / Animation" .

Each Fuggler has its own name, and the beauty line uses several of them. Korean press coverage names these characters:

• Ooga Booga White (우가부가 화이트): appears on the new shade of Glimp's Glue Gloss
• Button Mix (버튼믹스): appears on Oddtype's So Touchable Water Blush
• Wide Eyed Weirdo, Munch Munch Mix and McGoo Mix: named in press summaries of the line. The English spellings here are transliterated from the Korean reports. The coverage doesn't say which product uses which character.

This is the reason behind the "weird mascot" headline. Character tie-ins in K-beauty usually use cute, polished mascots. Fuggler is deliberately the opposite, and now its grinning teeth and staring eyes are going onto lip glosses and blush compacts. For fans who collect blind boxes and keychains, the odd look is the draw. The products are made to look like collectibles as much as makeup. None of the coverage reports how shoppers have responded so far. The sources describe the design approach only, not its results.

Which 12 brands and which products are in the Fuggler line?

Twelve Korean beauty brands are in the Fuggler line, and between them they make 18 limited-edition products. That brand count comes from Korea Textile News . Press coverage names only two of the 18 products. One is a new shade of Glimp's Glue Gloss. The other is Oddtype's So Touchable Water Blush. No source lists the rest of the products or gives any prices .

According to Korea Textile News, the brands are 그라펜, 글맆, 나인위시스, 머지, 센슬, 에스네이처, 엔트로피메이크업, 오드타입, 오하입, 자빈드서울, 토코보 and 센텔리안24 . The English spellings below follow Korean Vibe . Some brands write their names differently on their own packaging and stores, so search the Korean name if an English spelling returns nothing.

Two products are described in detail. Makeup brand Glimp is releasing a new colour of its Glue Gloss lip gloss with the Fuggler character Ooga Booga White on it . Oddtype is Musinsa's own private-label (PB) brand. It is releasing the So Touchable Water Blush with the Button Mix character . Because Musinsa owns Oddtype, the blush is one of the few items in the line that comes from the retailer itself rather than from an outside brand.

Press summaries also mention the characters Wide Eyed Weirdo, Munch Munch Mix and McGoo Mix. However, the coverage doesn't say which brand's product uses which of them. Here is what the sources do and don't confirm:

• Confirmed: 12 brands, 18 limited-edition products, and the two named products above .
• Mix of categories: The brand list includes makeup labels such as Glimp and Merzy alongside names better known for skincare, such as Centellian24 and Tocobo. The coverage doesn't say what product type each of those brands contributed.
• Not stated anywhere: prices, how much stock there is, and the remaining 16 product names. That means we can't give a price range for the line.

If you're shopping for particular pieces, the Musinsa Beauty event page during 무뷰페 is the place to check exact items and prices. It is also the only place to see whether something has sold out, since every item is a limited edition.

What do you get free with a purchase? The Baby Fuggler Screech Edition keyring

If you buy a Fuggler collaboration product during 무뷰페, you get a free "Baby Fuggler Screech Edition" (베이비 퍼글러 스크리치 에디션) blind box. Inside is one keyring character, picked at random from 9 designs, according to Korea Textile News . Because it is a blind box, you can't choose the character. You only find out which one you have when you open it.

Each box also comes with one small decorative part to clip onto the keyring. It is coral, the signature colour of Musinsa Beauty. According to ktnews, the part is one of 3 types: a hat, a backpack or a pair of glasses . ZDNet Korea reports the same set-up for the gift: a random keyring plus a coral accessory .

Musinsa Beauty says this is the first time the Screech Edition has been released anywhere in the world as a keyring. That is the company's own claim. It has been reported only by ktnews and has not been independently confirmed .

A quick summary of what's in each box:

• Keyring: 1 Baby Fuggler character, randomly chosen from 9 designs
• Accessory: 1 coral part, which is a hat, a backpack or glasses
• How to get it: buy a Fuggler collaboration product during 무뷰페, which runs 12–22 October 2026 according to ktnews

The random draw will be familiar to fans who collect photocards or blind-box goods, and getting a set is just as unpredictable. With 9 characters and 3 accessory types, it could take several purchases to collect them all, especially if you want a specific character with a specific accessory. The sources do not say how many boxes are available or whether some characters are rarer than others. They also don't say whether there is a limit per order or whether the gift can run out before the event ends on 22 October. If you are counting on a particular keyring, check the gift terms on the Musinsa Beauty event page before you place your order.

How did Musinsa Beauty put this together?

Musinsa Beauty did more than host the Fuggler line on its event page. It also produced the collaboration itself. According to Korea Textile News, Musinsa Beauty matched the Fuggler character IP to each of the 12 participating brands. It then ran the full process through to release, including product photography and content production . The English-language Korean Vibe and Apparel News describe the same arrangement .

This means the brands did not each sign their own licensing deal with Fuggler and run separate campaigns. Musinsa Beauty acted as the go-between and the creative lead, so Glimp's Glue Gloss, Oddtype's So Touchable Water Blush and the other products share one look and one launch window. Reports describe the work in three parts:

• IP matching: Musinsa Beauty paired Fuggler characters with each brand's products.
• Production: it handled product photography and content creation for the whole line.
• Distribution: it sells the products online during 무뷰페 and shows them at its own offline stores.

The press coverage presents the project as part of Musinsa's push into beauty content built on character IP. It links its online event with its offline stores, Musinsa Megastore Seongsu and Musinsa Beauty Hongdae , as reported by ZDNet Korea. The sources stop at that framing. They give no sales targets and no early results. They also don't say whether Musinsa has signed further character deals.

A Musinsa Beauty representative said the company combined Fuggler's characters with each brand's products to make shopping more fun. The representative added that Musinsa Beauty plans to keep running collaborations that use its content planning and its online and offline channels. (Paraphrased in English from the Korean statement reported by Korea Textile News.)

For shoppers, the main point is that this is a Musinsa-run collaboration and only runs during 무뷰페. The 18 products are sold through Musinsa Beauty during the event period that ktnews reports, 12 to 22 October 2026 . None of the sources say whether the products will stay on sale after the event or reach other retailers. So it is safest to treat the line as limited to this event, as Musinsa labels it.

Where can you see the Fuggler line in Seoul?

Online, you can buy the Fuggler collaboration at Musinsa Beauty during 무뷰페, which runs from 12 to 22 October 2026 according to Korea Textile News . In person, the products and goods are on show at Musinsa stores in Seongsu and Hongdae. These are two neighbourhoods many K-pop fans already visit. Sources say nothing about prices, stock or how many gifts are left. If the keyring is what you want, check with the store before you go.

Korea Textile News names Musinsa Megastore Seongsu and Musinsa Beauty Hongdae as the two offline places linked to the collaboration . BusinessPost also lists Musinsa Beauty Seongsu. None of the sources give opening hours, so those are left out below.

Musinsa Megastore Seongsu | Shopping

The Megastore is Musinsa's large multi-brand store in Seongsu. Korea Textile News reports that it is showing the Fuggler collaboration products and goods . Here you can see the 18 limited-edition items in person before you choose a shade or blush. Seongsu's cafés and pop-up streets are close by, so it's easy to visit on a day spent around the district.

📋 2F, 62 Seongsu-iro, Seongdong-gu, Seoul · Hours: not given in sources · Main Fuggler collaboration display

💡 If you mainly want a particular Baby Fuggler Screech Edition keyring, ask staff whether the gift is still in stock before you pay.

📍 62 Seongsui-ro, Seongdong-gu, Seoul
🕒 Daily 11:00 AM – 10:00 PM
⭐ 4.2 (20 reviews)
📞 050-7872-3072
🔗 View on Google Maps

Musinsa Beauty Seongsu | Shopping

BusinessPost lists Musinsa Beauty's beauty-only store in Seongsu as one of the places tied to the event . It is in the same district as the Megastore, so you can visit both in one trip. Korea Textile News does not name this store, so how much of the line it carries may differ.

📋 81 Yeonmujang-gil, Seongdong-gu, Seoul · Hours: not given in sources · Musinsa Beauty store

💡 Go to the Megastore first, then walk over here to compare what each store has.

📍 62 Seongsui-ro, Seongdong-gu, Seoul
🕒 Daily 11:00 AM – 10:00 PM
⭐ 4.5 (93 reviews)
📞 050-7872-3072
🔗 View on Google Maps

Musinsa Beauty Hongdae | Shopping

Korea Textile News names Musinsa Beauty Hongdae as the second place where the Fuggler products and goods are shown . Hongdae's busking streets and K-pop goods shops are close by. That makes this store the easier choice if you're staying on the west side of Seoul.

📋 18 Hongik-ro, Mapo-gu, Seoul · Hours: not given in sources · Fuggler collaboration display

💡 Weekday afternoons are usually quieter in Hongdae than evenings. If you can't make it in person, the same products are sold online during the event.

📍 South Korea, Seoul, Mapo-gu, Hongik-ro, 18 무신사 뷰티 홍대 B1 - 3F
🕒 Monday–Friday 11:00 AM – 11:00 PM / Saturday–Sunday 10:30 AM – 11:00 PM
⭐ 5 (255 reviews)
📞 050-77872-3075
🔗 View on Google Maps

In short, the 18 Fuggler products are on sale only during 무뷰페, 12 to 22 October 2026 according to Korea Textile News . You can buy them online or see them in Seongsu or Hongdae. Sources don't give prices or stock levels, so check the musinsa.com event page or ask the store before you plan a visit around the keyring.

Frequently asked questions

When does Musinsa Beauty's Mubupe with Fuggler run?

Korea Textile News reports that Musinsa Beauty's Fuggler collaboration runs from 12 to 22 October 2026, during 무뷰페 (Musinsa Beauty Festa, also romanized "Mubupe"), Musinsa Beauty's main discount event (source: Korea Textile News, 2026-10). Musinsa announced it on 12 October, the day the event opened. According to Businesspost, this is the fourth 무뷰페 of 2026 .

How many brands and products are in the Fuggler collaboration?

According to Korea Textile News, 12 Korean beauty brands made 18 limited-edition products with the Fuggler character brand . The brands are Grafen, Glimp, Nine Wishes, Merzy, Sensl, S.Nature, Entropy Makeup, Oddtype, Ohahype, Javin de Seoul, Tocobo and Centellian24. Two products have been named so far: a new shade of Glimp's Glue Gloss with the "Ooga Booga White" character, and Oddtype's So Touchable Water Blush with "Button Mix" (source: ZDNet Korea, 2026-10). The press coverage reviewed does not list the other 16 products.

What is the Baby Fuggler Screech Edition gift?

The Baby Fuggler Screech Edition is a blind-box gift that comes with collaboration purchases during the event. Each box holds one of 9 keyring characters, chosen at random, and one decorative part in Musinsa Beauty's coral color. The part is a hat, a backpack or glasses . Musinsa Beauty says this is the first time anywhere in the world that the Screech Edition has come in keyring form. Korea Textile News is the only outlet that reported that claim and the three-part detail.

Where can I buy the Fuggler collaboration in Seoul?

The Fuggler products are sold online through Musinsa during 무뷰페. In Seoul, Musinsa says the collaboration products and goods will be shown at Musinsa Megastore Seongsu (무신사 메가스토어 성수) and Musinsa Beauty Hongdae (무신사 뷰티 홍대) (source: Korean Vibe, 2026-10). The sources reviewed give no store addresses or opening hours, and they do not name any other locations. Look up each store on Google Maps and check with it directly before you go.

How much do the Fuggler products cost?

None of the sources reviewed give prices or stock levels for the 18 Fuggler products. For context, Korean press reports that the wider 무뷰페 includes about 660 brands and roughly 15,000 products at discounts of up to 80% (source: Viva100, 2026-10). That figure does not tell you whether the Fuggler items are discounted. Check the Musinsa Beauty event listings for current prices.

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This article was written using information collected and analyzed by NAMANE's in-house K-pop research AI engine. We use AI technology to bring you faster, broader coverage, and in the process some details may occasionally differ from the latest facts. For important information such as dates, venues, and prices, please double-check with official sources.