The hottest neighborhood in Seoul, Seongsu-dong! We introduce restaurants, dessert shops, and shopping spots carefully selected after direct visits by Korean editors.
Where is Seongsu-dong?
Seongsu-dong is a trendy hotspot located in Seongdong-gu, Seoul. It's directly accessible from Seongsu Station and Ttukseom Station on Subway Line 2, and is popular with both Koreans and foreigners as a place where Korea's latest trends begin.
Recommended Restaurants in Seongsu-dong
성수온실 (SEONGSU ONSIL)
A restaurant with attractive unique interior converted from a greenhouse. SNS photo spot that's also famous, with popular brunch and pasta menus.
소문난성수감자탕
A gamjatang (pork backbone potato soup) specialty restaurant loved by Koreans. The rich broth and tender meat are excellent, and the value for money is outstanding.
Recommended Dessert Shops in Seongsu-dong
빈즈앤플라워 (beansandflour)
A bakery cafe famous for handmade bread and desserts. Signature croissant is a must-try!
서울앵무새 (SEOULANGMUSAE)
A unique cafe with a parrot theme. Colorful drinks and desserts are popular, and you can also meet real parrots.
밀도 (mealdo)
A bakery specializing in bread loaves, with soft milk bread as the signature menu. A popular restaurant where lines form even before opening!
Recommended Shopping Spots in Seongsu-dong
마뗑킴 성수
The flagship store of Korea's representative K-fashion brand Matin Kim.
모나미스토어 성수
The flagship store of Korea's representative stationery brand Monami. Custom experiences where you can make your own pen are also available.
Seoul Forest
Finish your Seongsu-dong trip at Seoul Forest! A large-scale park in the city center, it's a perfect place for walking and picnics.
- How to get to Seongsu-dong: Subway Line 2 Seongsu Station Exit 3
- Recommended duration: Half day to full day
- Payment possible with NAMANE card for subway, bus, and affiliated stores
If you want to learn more about Korean travel cards, check out NAMANE Card Introduction. If you want to enjoy Olive Young shopping as well, refer to Olive Young SALE Recommended Items!
Frequently Asked Questions (FAQ)
Q. How much time is needed for a Seongsu-dong trip?
At least half a day (4-5 hours) is recommended if you want to enjoy cafes, shopping, and walking. Including Seoul Forest, a full day itinerary would be fulfilling.
Q. Do I need cash in Seongsu-dong?
Card payments are accepted at most stores, and you can also pay with NAMANE card.
Q. Can I see pop-up exhibitions in Seongsu-dong?
Seongsu-dong is a mecca for K-POP idol pop-ups, with various pop-up exhibitions held regularly. You can find the latest information by searching for 'Seongsu pop-up' on SNS or portals.
※ Store information and operating hours may change, so please check before visiting.
