The fashion app Zigzag is opening its pop-up ZIGZAG EXPRESS in Seongsu-dong this week, and the advance booking slots have already run out. If you missed them, you can still go: Kakao Style says walk-in visitors are accepted for all three days.
Can You Still Visit the Zigzag Express Pop-Up in Seongsu Without a Reservation?
Yes. You can visit ZIGZAG EXPRESS without a reservation. Kakao Style, the company that runs Zigzag, said the advance slots sold out and that walk-in visits are also accepted . The pop-up runs from October 16 to 18, 2026, at Anderson C Seongsu in Seongsu-dong, Seongdong-gu, Seoul . A booking secures a time slot. Without one, you can still come in on any of the three days.
Quick Answer: Yes. Zigzag's ZIGZAG EXPRESS pop-up at Anderson C Seongsu, Seoul, runs October 16–18, 2026 (Friday–Sunday). Its advance reservations sold out, but Kakao Style says walk-in visitors are accepted. The pop-up brings together 50 of Zigzag's leading online fashion shops . Opening hours have not been published, so check the Zigzag app before you go.
According to eToday, reservations opened in the Zigzag app at noon on October 7. They were first-come, first-served, and each user ID could book one date and time slot . TENANT News reported that people who booked in advance get an exclusive tarpaulin bag . Walk-in visitors should not count on getting that gift. eToday also confirms that walk-ins are allowed.
Here is what is confirmed so far:
- Dates: Friday, October 16 to Sunday, October 18, 2026, three days in total .
- Venue: Anderson C Seongsu, Seongsu-dong, Seongdong-gu. Some coverage names the annex building (신관) specifically .
- Entry: Advance reservations are sold out. Walk-ins are accepted.
- Edition: This is Zigzag's third offline event, after events in 2023 and 2025 .
- Opening hours: Not given in any source we could read. Check the Zigzag app.
Some fetched summaries of the Financial News coverage describe the event as lasting four days. Every other source, including the original report from Korea Textile News, gives October 16–18, so this guide uses three days. Some previews call the run "Thursday to Saturday", but on the 2026 calendar October 16 is a Friday, so the pop-up ends on Sunday.
Kakao Style has not released visitor numbers or expected wait times, so this guide does not estimate them. What is known: the booked slots are gone, walk-ins are still possible, and the event lasts only three days. If your Seoul trip overlaps with those dates, the open question is when you arrive, not whether you can get in. Before heading to Seongsu, confirm the day's hours and any walk-in notice in the Zigzag app.
What Is ZIGZAG EXPRESS and Why Is Kakao Style Doing a Third Offline Event?
ZIGZAG EXPRESS is a three-day pop-up run by Zigzag, the fashion commerce platform owned by Kakao Style. It brings the app's independent online fashion shops into a physical space in Seongsu-dong. It is Zigzag's third offline event, after earlier ones in 2023 and 2025 . The goal is to let shoppers see, touch and try on clothes they would normally only scroll past on a phone (source: Korea Textile News, 2026-10).
Zigzag launched in 2015 . Its main business has grown up around what Korean e-commerce calls the "shopping mall" (쇼핑몰) category. That term means small, independent online fashion shops, each with its own look, its own models and often its own in-house clothing lines. These shops are central to how many young Korean women shop for clothes, and they are also what many overseas fans see in idol airport fashion and street-style posts but rarely get to try on. According to Korea Textile News, this edition is built around that shopping-mall category, and the stated aim is to link online and offline shopping instead of treating the pop-up as a separate retail channel .
The event slogan is "가장 빠르게, 가장 나답게", roughly "the fastest, the most like me" . As The Asia Business Daily explains, the word "Express" in the name has two meanings :
- Express as speed: finding products quickly and getting them delivered fast.
- Express as self-expression: putting together a look that reflects your own style.
Both ideas shape the layout. Products are grouped by style so visitors can browse quickly, and purchases go through the app's fast-delivery system rather than leaving with shoppers in a bag.
Kakao Style has described the pop-up as a way to make its online shops tangible. Korea Textile News, which is also the only outlet in the research that names the company's CEO, Seo Jung-hun (서정훈), reported the company's reasoning as follows (translated summary, not a verbatim quote):
A Kakao Style representative said the pop-up was planned so customers could experience online shopping malls in person, bringing leading malls' products together in one place and offering a service that continues through to online purchase and delivery. (source: Korea Textile News)
Details on the two earlier events are less certain. Search summaries of some Korean coverage describe the 2023 event as held at The Hyundai Seoul and the 2025 event as focused on beauty. The original articles available for this guide do not confirm either point, so treat them as unverified. What the sources do agree on is that 2026 is the third edition and that this one is the first to center on the shopping-mall shops that have defined Zigzag since 2015 .
For a fan visiting Seoul, this matters because the event puts dozens of independent Korean labels under one roof for three days. You would otherwise have to discover these shops one at a time through a Korean-language app. It is closer to a style showcase than a normal brand store, and it works best for visitors who already know the Zigzag app or are willing to install it on site.
What Is on Each Floor? 50 Malls, Six Themes and 10 Fitting Zones
ZIGZAG EXPRESS fills two floors with products from 50 of Zigzag's leading shopping malls. The 1st floor holds a curation zone with 39 malls sorted into six style themes. The 2nd floor is set aside for 11 malls that sell only on Zigzag . Across both floors there are 10 fitting zones where you can try on clothes that are normally sold only online. You can also buy on the spot . According to Korea Textile News (2026-10), the event runs from October 16 to 18, 2026.
In Zigzag's terms, a "shopping mall" (쇼핑몰) is an independent online fashion shop that sells through the platform, not a physical mall. Many of these shops have no permanent offline store. That makes the pop-up one of the few places where you can see and handle their clothes before ordering.
1st Floor: The Six-Theme Curation Zone
The ground floor is organised by style, not by shop. Products from 39 malls are grouped into six themes . This lets you browse a look you already like without knowing any of the shop names. According to ZDNet Korea and Etoday, the six themes are:
- Daily Casual: everyday basics
- Feminine
- Vintage Casual
- Street Casual
- Modern Chic
- All-Size: a theme built around wider size ranges
The sources do not say which of the 39 malls appear under each theme. They also don't list the individual 1st-floor participants, so plan to discover shops as you walk the floor.
2nd Floor: 11 Zigzag-Exclusive Malls
Upstairs, the layout switches to individual shops. Eleven malls that sell exclusively through Zigzag show their fall new arrivals, popular items and in-house products. The named participants are Realcoco (리얼코코), Laroom (라룸), Edmore (에드모어), Dearment (디어먼트) and Morent (모렌트) . "In-house" means pieces the shop designs and produces itself rather than sources wholesale. These items are usually the reason a mall builds a following on the app. According to Financial News (2026-10), the focus is the fall season, so expect outerwear and layering pieces rather than summer stock.
| Floor | Number of malls | What to expect | Named brands |
|---|---|---|---|
| 1st floor | 39 | Curation zone in six themes: Daily Casual, Feminine, Vintage Casual, Street Casual, Modern Chic, All-Size | Not individually listed in coverage |
| 2nd floor | 11 (Zigzag-exclusive) | Fall new arrivals, popular items, in-house products | Realcoco, Laroom, Edmore, Dearment, Morent |
| Both floors | 50 total | 10 fitting zones; on-site purchase available | N/A |
Table sources:
Fitting Zones and Buying On Site
The 10 fitting zones matter most to overseas visitors. Korean online-only sizing can be hard to judge from a product page, and returns from abroad are often impractical. Trying a piece on first removes most of that guesswork. Purchases can be made at the event . The sources don't give a fitting-room time limit or say how queues are managed. With reservations sold out and walk-ins also being admitted, expect waits at busier time slots.
How Does Buying Work: QR Codes and Next-Day Jikjin Delivery
At ZIGZAG EXPRESS, you order through your phone instead of carrying items to a till. Each product on display has a QR code that opens its product page in the Zigzag app. Every item at the pop-up can also be ordered through Zigzag's Jikjin Delivery (직진배송) service and arrive the next day, according to Financial News and Etoday . On-site purchase is also available, so the app route is an option rather than the only way to buy.
The QR system links two things that are usually separate. On the floor you can see the fabric, check the colour in daylight and try the piece on in a fitting zone. The app then shows the online listing, with its size chart, other colours and reviews. Asia Economy reports that "Express" in the event name has two meanings: quick product discovery and delivery, and expressing your own style . The QR codes and next-day delivery are how the event delivers the first meaning.
Jikjin Delivery is Zigzag's own fast-shipping program. The articles we used for the pop-up only confirm next-day arrival for pop-up orders. They don't give cut-off times, same-day or early-morning options, or which areas qualify, so check the delivery option shown on each product page in the app before you pay.
For visitors, the main benefit is that you don't have to carry shopping bags around Seongsu-dong for the rest of the day. You can browse both floors, scan what you like, and keep exploring the neighbourhood with your hands free. A few practical points apply, especially if you are visiting from abroad:
- Set up the app before you arrive. Install the Zigzag app and log in before your visit, because the QR codes open product pages inside it. Reservations were also made through the app, so many visitors will already have it.
- Check your delivery address. Next-day delivery needs a valid address in Korea, such as your hotel or guesthouse. Ask your accommodation whether it accepts parcels for guests and how long it holds them.
- Overseas shipping is unconfirmed. None of the sources we reviewed say whether Jikjin Delivery or pop-up orders can ship to addresses outside Korea. Payment options for foreign cards were not covered either. If you leave Korea within a day or two, buying on site is the safer choice.
- Time your order. The order cut-off for next-day arrival was not published for this event. Order early in your visit, and check the delivery estimate in the app if you need the parcel before you check out.
If you plan to keep shopping after the three days are over, the QR codes also act as a simple way to save items. Pages you open at the pop-up stay in the app, so you can come back to them during Zigzag's related online promotions.
Photo Zones, Style Shots and Prize Draws: What Else Is There to Do?
Besides the shopping, ZIGZAG EXPRESS has photo zones in Zigzag's signature pink, including a poster zone and a mirror zone. It also runs a "style shot" program where staff photograph visitors' outfits, along with snap-photo and random-draw events . Visitors who upload photos taken at the pop-up to the event page can enter a prize draw that includes a lucky box worth about KRW 150,000 . These activities run only during the three-day event, October 16–18, 2026, at Anderson C Seongsu.
According to Financial News (2026-10), the photo areas carry the same hot-pink look as the Zigzag app. The poster zone gives you a branded backdrop, and the mirror zone is set up for full-length outfit photos. For fans who already take mirror selfies at Seongsu pop-ups and idol-themed cafés, these work the same way: a quick stop for a photo before or after the fitting rooms.
Style Shot and On-Site Events
Korea Textile News says the program has three parts :
- Style shot: staff on site photograph visitors in their outfits, which works well if you dressed up for the trip or changed into something you tried on.
- Snap-photo event: a separate photo activity tied to the pop-up's visual zones.
- Random draw: a prize event held at the venue.
The sources don't list the prizes for the on-site draw or say how many style-shot sessions run each day. Ask staff at the entrance how it works.
Photo Upload Draw and the Lucky Box
The upload event extends the visit online. Take photos inside the pop-up, post them to the event page, and you're entered into a draw. ZDNet Korea reports that one of the prizes is a lucky box worth about KRW 150,000 . None of the sources give the upload deadline, the number of winners or how winners are announced. Check the event page in the Zigzag app before you leave Seoul, especially if you need a Korean account or phone number to claim a prize.
Tarpaulin Bag for Pre-Booked Visitors
TENANT News reported that people who booked a time slot in advance get an exclusive tarpaulin bag . Reservations are sold out, so walk-in visitors should not expect the bag. The photo zones, style shots and upload draw are described as part of the general pop-up program, not as reservation-only perks.
Getting to Anderson C Seongsu and Pairing It with the Neighborhood
ZIGZAG EXPRESS takes place at Anderson C Seongsu in Seongsu-dong, Seongdong-gu, Seoul. It runs for three days, October 16 to 18, 2026 . None of the published coverage gives a street address, opening hours or the nearest subway exit. Before you set out, check the event page in the Zigzag app and the venue's map listing instead of relying on an address you saw secondhand. Seongsu-dong is known for short-run brand pop-ups, and a three-day store like this one is typical of the area. Expect to share the streets with other temporary brand events.
Anderson C Seongsu | Pop-up venue
Anderson C Seongsu is hosting Zigzag's third offline event. Its first floor holds a 39-mall curation zone, and its second floor holds 11 Zigzag-exclusive malls . Some coverage says the pop-up is in the venue's annex building (신관), not the main space . If you arrive at the main entrance first, look for signs pointing to the newer building. Press photos from the October 15 preview show Zigzag's signature pink at the entrance, which helps you spot it from the street (source: ZDNet Korea, 2026-10).
📋 Seongsu-dong, Seongdong-gu, Seoul (annex building reported) · October 16–18, 2026 · Opening hours not published in press coverage, so check the Zigzag app · 50 shopping malls, 10 fitting zones
💡 Look up the venue on the map before you leave and note which building the pop-up is in. Seongsu's side streets are narrow and filled with similar-looking pop-up fronts.
📍 36 Seongsuil-ro 6-gil, Seongdong-gu, Seoul
⭐ 4.4 (12 reviews)
🔗 View on Google Maps
Choosing Your Day: Friday vs. the Weekend
Some summaries describe the run as Thursday to Saturday, but on the 2026 calendar it is Friday to Sunday. October 16 falls on a Friday, so it is the only weekday of the run. October 17 and 18 are Saturday and Sunday . Kakao Style said advance reservations sold out and walk-ins are also accepted . No source gives expected turnout for any day, so plan around your own schedule:
- Friday, Oct 16: The opening day and the only weekday of the run. It suits visitors whose weekend is already taken up by concerts or other plans.
- Saturday, Oct 17 and Sunday, Oct 18: Weekend days. If an item you want is gone, you can still order it in the app until the promotion ends on October 25 .
- Any day: Orders go out by Jikjin Delivery, so you don't have to carry bags around the neighborhood afterward. Check that you have a Korean delivery address before you rely on it.
Pairing the Visit with the Rest of Seongsu
Zigzag's pop-up is a short stop. Fitting rooms, QR scanning and a few photos usually take less than a full afternoon. Many K-culture fans already come to Seongsu for brand and fandom pop-ups, so you could fit ZIGZAG EXPRESS into a day you already planned in the area. The coverage we used does not name nearby partner stores or a neighborhood route tied to the event. We have left out specific nearby venues rather than recommend places we could not check against these sources.
Can't Make It? Zigzag's Online Promotions Run Until Oct 25
If you can't get to Seongsu between October 16 and 18, Zigzag is running discount promotions linked to the pop-up in its app until October 25, 2026 . According to Financial News, the online offer is meant for shoppers who can't visit in person. The coverage we used doesn't list which items or malls are discounted, so open the Zigzag app to see what's on offer.
The online promotion runs for a week after the venue closes on October 18 . You can visit Anderson C Seongsu first and decide on purchases later in the app, or skip the trip and shop online. The 50 participating malls sell through Zigzag year-round. The pop-up only gathers them in one physical space for three days .
If you are going in person, here is a short checklist drawn from the reported details:
- Reservation or walk-in: Advance slots opened in the Zigzag app at noon on October 7, with one booking per ID. Kakao Style says they sold out, but walk-ins are accepted .
- Scan the QR codes: Each product has a QR code that opens its page in the Zigzag app .
- Order with Jikjin Delivery: Every item at the pop-up can be ordered for next-day delivery .
- Enter the photo draw: Upload photos taken on site to the event page for a chance at prizes, including a lucky box worth about KRW 150,000 .
- Check hours in the app: None of the sources we read gave opening hours. Confirm them in Zigzag before you set out.
A note on what isn't known yet: the only demand figure reported so far is Kakao Style's statement that reservations sold out. No outlet has published visitor counts, sales results or how busy the walk-in line is. We don't estimate any of those here. If the company releases figures after October 18, they will show how the third edition compared with the 2023 and 2025 events.
In short, if you're in Seoul from Friday to Sunday, walk in, try things on in one of the 10 fitting zones and order by QR code. If you can't make it, the app promotions run until October 25.
Frequently Asked Questions
Are walk-ins allowed at the Zigzag Express pop-up?
Yes. You can walk in to the Zigzag Express pop-up in Seongsu without a booking. Kakao Style said the advance reservations sold out, but walk-in visits are also accepted (source: Asia Economy, 2026-10). Reservations opened in the Zigzag app at noon on October 7. They were first-come, first-served, with one booking per ID . According to TENANT News, people who booked in advance get an exclusive tarpaulin bag . None of the published coverage lists opening hours, so check the Zigzag app before you go.
When and where is Zigzag Express held?
Zigzag Express runs for three days, Friday October 16 to Sunday October 18, 2026. It is at Anderson C Seongsu (앤더슨씨 성수) in Seongsu-dong, Seongdong-gu, Seoul (source: Korea Textile News, 2026-10). Some reports name the venue more precisely as the annex building (앤더슨씨 성수 신관) . One summary said the event lasts four days, but every other source, including the original Korea Textile News report, gives the October 16–18 dates.
How does ordering work at the pop-up?
Every product at Zigzag Express has a QR code. Scanning it opens the item's page in the Zigzag app, where you can order it through Zigzag's Jikjin Delivery (직진배송) for next-day arrival (source: Financial News, 2026-10). The coverage we used does not give order cut-off times, so check the delivery estimate on each product page. You can also buy items on site.
How many brands take part?
Fifty of Zigzag's leading online shopping malls take part in Zigzag Express .
- 1st floor: a curation zone with products from 39 malls, grouped into six themes: Daily Casual, Feminine, Vintage Casual, Street Casual, Modern Chic and All-Size .
- 2nd floor: 11 malls that sell only on Zigzag, including Realcoco, Laroom, Edmore, Dearment and Morent, showing fall new arrivals and their own in-house products .
- Fitting: 10 fitting zones where you can try on clothes that are normally sold only online .
Is there an online option if I can't go?
Yes. If you can't get to Seongsu between October 16 and 18, Zigzag is running related discount promotions in its app until October 25, 2026 (source: Korea Textile News, 2026-10; Financial News, 2026-10). Kakao Style said it planned the event to connect online and offline shopping. That means the same shops are available to order in the app after the pop-up closes.
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This article was written using information collected and analyzed by NAMANE's in-house K-pop research AI engine. We use AI technology to bring you faster, broader coverage, and in the process some details may occasionally differ from the latest facts. For important information such as dates, venues, and prices, please double-check with official sources.
